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The Consumer Viewpoint
FOREWORD
POINTS OFTEN OVERLOOKED BY MANUFACTURERS.
THE VALUE OF PROPER DEMONSTRATION BY THE DEALER.
WHAT THE PURCHASER LOOKS FOR
COST IS CONSIDERED
THE WOMAN'S VIEWPOINT ON MATERIALS USED IN CONSTRUCTION.
THE RELATION OF SECTIONAL SELLING TO MATERIALS USED.
LITTLE THINGS THAT OFTEN PROVE GREAT.
SOME NEEDS OF THE PRESENT AND THE FUTURE.
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