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Imperial Library
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Index
Cover Page
Dedication
Title
Copyright
Contents
Introduction
PART ONE: POSITIONING
Chapter 1: Why You Need a Rock Star Personal Brand
Chapter 2: Who Are You? Discovering, Refining, and Telling Your Unique Story
Chapter 3: Work Your Ass Off: There Is No Shortcut to Success
Chapter 4: Running with the Devil (in the Details): How Van Halen Turned Candy into Cash
Chapter 5: None of Us Know What We’re Doing: How U2 Learned Everything While on the Job
Chapter 6: Focus: The Cult of Little Steven
PART TWO: PRESENTATION
Chapter 7: Be Different or Be Invisible: How Rock Stars Stand Out
Chapter 8: Just Like Buddy Holly: Defining Your Rock Star Visual Identity
Chapter 9: Make Rock Star Mistakes: Not Screwing Up Is Proof You Aren’t Trying Hard Enough
Chapter 10: The Game of Risk: How to Take the Right Risks (And Make the Most of Them)
Chapter 11: Weird Works: How Joe Walsh Turned Quirky into Cash
PART THREE: PASSION
Chapter 12: Embrace the Chaos: Turning Absolute Insanity into Awesome Opportunity
Chapter 13: Finding Perfect Harmony: How David Crosby Made Himself and Others Better
Chapter 14: Go with Your Gut: The Beatles Prove That Some Things Cannot Easily Be Predicted
Chapter 15: There Is No Plan B: Failure Is Not an Option
Chapter 16: Making Every Person Count: How the Boss Treats His Customers and Employees
Chapter 17: Diversify Yourself: How Nikki Sixx Built a Personal Brand That Rocks
Chapter 18: Breaking Out on Your Own: How to Forge Your Own Identity in the Shadow of Greatness
PART FOUR: PURPOSE
Chapter 19: Finding Purpose: How Bob Geldof Made Millions by Helping Others
Chapter 20: Give a Little Bit (or Even a Lot): How the Grateful Dead Cashed in on Their Generosity
Chapter 21: Find Your Mentor: You’ll Never Walk Alone
Chapter 22: The Rock ’n’ Roll Comeback: Every State Is Temporary
Chapter 23: Knowing When to Quit: Avoiding the Curse of INXS
PART FIVE: PROFITS
Chapter 24: Your Obstacles Will Define You: How a One-Armed Drummer Is Changing the World
Chapter 25: Rock Star Leaders: How Jagger, Bono, Grohl, and Bon Jovi Rank on the CEO Scale
Acknowledgments
About the Author
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