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Index
Cover
About the book/blurb
Title Page
Dedication
Contents
Introduction
The 7 Steps to Cult Status
Step 1: Think Impact First
• The Youth Revolution
• Every Company Needs an Impact Statement
• Capital Shift
• Cult Status: Allbirds
• Introducing IRL
• IRL
• Fast Takeaways
Step 2: Question all the Small Things
• Meet the Untrepreneurs
• The Old Way of Thinking
• The New Way of Thinking
• Rebuilding From the Ground Up
• Cult Status: Go-To
• IRL
• Fast Takeaways
Step 3: Refine Your Superpower
• Become an Expert
• Cult Status: Thankyou
• IRL
• Fast Takeaways
Step 4: Define your Altar
• Create Your Own Language and Rituals
• Know Your Enemy
• Cult Status: Airbnb
• IRL
• Fast Takeaways
Step 5: Drop the Bullshit
• Stand for Something
• Control Your Message
• Cult Status: Shameless
• IRL
• Fast Takeaways
Step 6: Lead from the Middle
• Learn From the Pioneers
• My Community
• Cult Status: TOMS
• IRL
• Fast Takeaways
Step 7: Strap Yourself In
• You Need to Calm Down
• It’s OK to Fuck Up
• Cult Status: Outland Denim
• IRL
• Fast Takeaways
The 7 Steps to Creating a Business with Cult Status
Endnotes
Acknowledgements
About the Author
Copyright
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