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Imperial Library
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Index
Cover Page
Praise Page
Title Page
Copyright Page
Contents
Prologue
1. Does Soul Belong in this Machine?
2. Raising the Poor and the Oppressed: Which is the System that does it Best?
3. The Messianic Imperative
I - The Mystery of Manic-Depressive Economies
4. The Great Crash of 2008
5. Who Toppled the Titans?
6. The Music of Boom and Crash
7. The World Wide Web of 1931
8. Why X-Ray a Boom?
II - The Birds and the Bees of Boom and Crash
9. The Pendulum of Repurposing
10. Is the Business Cycle in your DNA?
11. The Secret of your Inner Fish
12. Bionomics: Is Crash and Boom in your Fingertips?
13. The Tale of the Jobless Bees
14. Breakdancing with all Six Feet
III - How Passions Power the Evolutionary Search Engine
15. You and me and the Cycle of Insecurity
16. Why Jealousy Drives you Crazy: The Othello Effect
17. Googling the Future: The Fabulous Russian Gets it Wrong
18. What does Crash Create?
19. The Battle of the Big Men
20. The Brilliance of the Robber Barons and the J. P. Morgan Blues
21. The Poet and the Escalator of Complexity
IV - Truth in the Corridors of Power
22. The Truth at any Price Including the Price of Your Life
23. How to Gain the Power of the Force
V - The Greatest Hits of History…and How they Got to be that Way
24. Plato and the Name Game
25. The Stone Tool Evolution of Capitalism: What's in a Flake?
26. Flash Isn't Frivolous—Why we Need the Identity Biz
27. Why Neanderthals Couldn't Cut it—the Crucial Use of Vanity
28. Swapping Drops of Blood: The Animal Roots of Trade
VI - The Infrastructure of Fantasy
29. The Cannonball to the Moon
30. Inventing the City: Even the Walls Tell Tales of Soul
31. Try a Little Craziness
32. Quantum Leaps of Fantasy
33. The Flaws in the Concept of Consumerism and the Hungers in the Fissures of the Brain
34. The Spiritual Fruits of Material Things: How the Flock became a Metaphor
35. Accounting and the Birth of the Written Word: The Art of Finding Wealth in Toxic Waste
36. Meaning and Marketing: Moses and the Slogan
37. The Positive Power of Novelty Lust: The Phoenicians and their Wonder Ships
38. Righteous Indignation—The Western System's Protest Industry: Isaiah's Swords to Plowshares
39. The Mood-Shift Industry: David's Songs and Orpheus's Lyre
VII - Jacking Up the Symbol Stack
40. How Symbols Expand our Powers—Croesus Invents Money
41. The Might, Height, Right, and Glory Biz: The Seven Wonders of the World and How they Got to be that Way
42. This Dollar is My Body and My Blood: Banking and Cicero's Family
43. Decision Panic and the Anti-Anxiety Trade: The Roman Dream Book Industry
44. Turning Garbage into Gold: The Romans Invent Concrete
45. Choice Production: Meet Me at the Medieval Fair
46. Security is an Emotion, Credit is a Feeling Called Belief: Venice and the Resurrection of Banking and Accounting
VIII - The Transcendence Engine
47. Quantum Shifts in the Scope of Dreams: Marco Polo, Author
48. Visioneering: Lead with your Fantasies—Prince Henry the Navigator
49. Change the World: Promote—Christopher Columbus, Mass-Market Pamphleteer
50. Messianic Accidents: The Spread of the Chili Pepper
IX - Emopower: The Lift of Generous Selfishness
51. He Who Feels Will Lead: The Power of Self-Revelation—Martin Luther
52. The Role of Sex and Violence: Benvenuto Cellini and Will Shakespeare
53. New Deeds Lead to New Dreams…and to Virtual Realities: Robinson Crusoe
54. Cash is Massed Attention, Coin is Emotional Need: The Tulip Craze
55. The Birth of Tea and the Rise of the Cup and Saucer: Mindmaps of the Day
56. Lighting Up the Group IQ: Here Comes your Cup of Coffee
57. The Blessings (and the Curses) of Obsession: Inventing the Plantation
58. Transubstantiation: Making Spirit Flesh—the Tale of the Piano
59. Harnessing the Mass IQ: Offering an Ego-Stake—Linnaeus and his Viral Meme
60. Creative Capitalism vs. Criminal Capitalism: The Rise of Stocks and Bonds
61. Self-Revelation and Secular Salvation: Rousseau Goes to the Bone
62. Words Remake Reality: Adam Smith Sparks Economics
X - An Extra Twenty Years of Life?
63. The Soap Revolution, Mass Marketing, and the Rise of Advertising: Messianic Capitalism
64. A Bourgeois Luxury: Rebellion—Karl Marx and his Manifesto
65. What Seduction was Marx Selling?
66. The Heart has Reasons Reason Never Knows: Saturated Intuition and the Culture Lift of P. T. Barnum
67. The Art of Finding Wealth in Toxic Waste Part II: The Kitchen Sink, Indoor Plumbing, and the Crapper
68. When Selfishness is a Blessing: Kellogg and his Flakes
XI - Is Gossip Good for your Health?
69. How Rockefeller Lit the Night
70. The Invention of Muckraking: The Ironies of Stirring Up Dirt
71. Don't Let Envy Get you: What Hath J. P. Morgan Wrought?
72. The Secret of Tuned Empathy: Why Reason is Insane
73. The Fall of the American Auto Industry: Breaking the Commodity Contract
74. The Brilliant Demise of CBS: The Perils of Management by Walking Inside
XII - The Rocket Fuel of Empathy
75. The Empathy Deep Inside of you: More Management by Walking Outside
76. What Hath Ochre Taught? The Care and Feeding of Identity: One More Way to Manage by Walking Outside
77. You Owe your Audience your Life: The Curse of Losing Touch
78. Let Us Save the Hollow Men—Set your People Free
Endnotes
Acknowledgments
Index
Back Cover
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