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Index
Cover
Title Page
Table of Contents
Introduction
Part I: Salesforce Basics
Chapter 1: Looking Over Salesforce
Chapter 2: Navigating Salesforce
Chapter 3: Personalizing Your System
Part II: Keeping Track of Customer Relationships
Chapter 4: Managing Accounts
Chapter 5: Developing Contacts
Chapter 6: Collaborating with Chatter
Chapter 7: Managing Activities
Chapter 8: Sending E-Mail
Part III: Driving Sales with Sales Cloud
Chapter 9: Prospecting Leads
Chapter 10: Tracking Opportunities
Chapter 11: Tracking Products and Price Books
Chapter 12: Managing Your Partners
Part IV: Optimizing Demand with Marketing Cloud
Chapter 13: Driving Demand with Campaigns
Chapter 14: Driving Sales Effectiveness with Content Management
Part V: Delighting Customers with Service Cloud
Chapter 15: Performing Fast and Accurate Support
Chapter 16: Managing Your Contact Center with Service Cloud
Part VI: Measuring Overall Business Performance
Chapter 17: Analyzing Data with Reports
Chapter 18: Seeing the Big Picture with Dashboards
Part VII: Designing the Solution with Force.com
Chapter 19: Fine-Tuning the Configuration
Chapter 20: Customizing Salesforce with Force.com
Chapter 21: Extending Beyond CRM with the Platform
Chapter 22: Migrating and Maintaining Your Data
Part VIII: The Part of Tens
Chapter 23: Ten Ways to Drive More Productivity
Chapter 24: Ten Keys to a Successful Implementation
About the Authors
Cheat Sheet
More Dummies Products
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