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Imperial Library
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Index
Cover
Title page
Copyright Page
Table of Contents
INTRODUCTION – THE BIG, BOLD PROMISE
Uncovering the Expert Quotient
SECTION I – PICKING YOUR EXPERT NICHE
Chapter 1 – Identifying “your thing”
SECTION II – STAKING CLAIM TO YOUR EXPERT STATUS WITH KNOWLEDGE
Chapter 2 – Create valuable content that positions you as an expert
Chapter 2A – Minimum Viable Marketing Formula (Part 1)
Chapter 3 – Curate valuable content that positions you as an expert
SECTION III – LEVERAGING THE AUTHORITY ARCHITECTURE
Chapter 4 – Borrow authority
Chapter 5 – Build authority
SECTION IV – MARKETING YOUR EXPERTISE
Chapter 6 – Social proof and credibility fast track
Chapter 6A – Minimum Viable Marketing Formula (Part 2)
Chapter 7 – Incorporating set and forget marketing systems and reusable marketing assets
SECTION V – BUILDING A MARKETING CAMPAIGN
Chapter 8 – Create your marketing plan
Chapter 9 – How not to become another me-too expert
CONCLUSION + NEXT STEPS
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