A Companion to Celebrity by Marshall, P. David -- Read -- Imperial Library of Trantor

Index

Cover Title page Copyright Dedication Notes on Contributors Acknowledgments 1 Introduction

Celebrity Intersections Road, Paths, Fields, and Landscapes Celebrity in The Academy Universities and Celebrities: A Long Historical Association Studying Celebrity – Seriously How the Companion Makes Sense of Celebrity: The Parts and Their Intellectual Roots Celebrity Companions References

Part One The Genealogy of Celebrity

References 2 The Moral Concept of Celebrity: A Very Short History Told as a Sequence of Brief Lives

I II III IV V Notes References

3 Brand Names: A Brief History of Literary Celebrity

The Poet Hero Making a Name Impersonal Personalities Second Selves Coda: Authorial Afterlives Notes References

4 The Changing Face of Celebrity and the Emergence of Motion Picture Stardom

Celebrity and the Movies Conclusion Note References

Part Two The Publics of Celebrity

References 5 Celebrity, Participation, and the Public

Accessing Celebrity Customized Consumption, Public Engagement and Celebrity Conclusion Note References

6 Celebrity, Convergence, and the Fate of Media Institutions

Celebrity and Mediatization Celebrity as Attention Trap Conclusion Notes References

7 Barack Obama, Media Spectacle, and Celebrity Politics

Media Spectacle and Politics: The Democratic Party Spectacle Celebrity Politics and the Election 2008 Spectacle The Obama Era Election 2012, Media Spectacle, and Celebrity Politics Obama's Second Term and the Limits of Celebrity Politics Notes References

8 Construction of the Public Memory of Celebrities: Celebrity Museums in Japan

What Is a Popular Culture Museum Movement? Celebrity Museum as a Site of Public Memory of Celebrity Case Studies of Celebrity Museums Celebrity Museums in the Period of Digitization and Globalization Notes References

Part Three Celebrity Value

References 9 Hope Springs Eternal?: The Illusions and Disillusions of Political Celebrity

“Cleggmania” as Political Celebritization Political Celebrity and Celebrity Politicians Deconstructing “Modernity” Politicians Being “Ordinary” Conclusion: The Politics of “Trust” Revisited Notes References

10 Winning Isn't Everything. Selling Is: Sports, Advertising, and the Logic of the Market

The New Sex Michael Jordan in “a drug-infested, too-black league” Brand Beckham: Like Soap Powder Authentic Sharapova To the Center Note References

11 From Celebrity to Influencer: Tracing the Diffusion of Celebrity Value across the Data Stream

The Condition of Celebrity Producing Celebrity Value: The Celebrity as Product, Industry, Property, Endorser, and Brand Promotional Post-Fordism, Self-Branding and Reality TV Social Media, the Reputation Economy, the SMI and Traditional Celebrities Klout: Measuring the Value of the Micro-Celebrity The Value of Celebrity? References

Part Four Global Celebrity

References 12 Recognition, Gratification, and Vulnerability: The Public and Private Selves of Local Celebrities

Methods Recognizability and the Public Self Recognizability and the Private Self On Feeling Vulnerable Conclusion Notes References

13 “Tweeting the Good Causes”: Social Networking and Celebrity Activism

Social Media and Political Participation Reflections on Social Media's Impact on Civic Engagement and Participation Celebrities in Politics and Activism Celebrity Tweeting What Happens Next, Then? Methodological Note Discussion of Findings Conclusions Notes References

14 Celebrity Diplomats: Differentiation, Recognition, and Contestation

The Practice of Celebrity Diplomats Mobilization and Elevation as State-Based Responses to Celebrity Diplomats Elaborating on the Contested Nature of Celebrity Diplomacy The Wider Salience of Celebrity Diplomacy References

15 Brand Bollywood Care: Celebrity, Charity, and Vernacular Cosmopolitanism

Vernacular Cosmopolitanism Antiquity, Antecedents, Authenticity Local Star, Global Stage Notes References

Part Five Celebrity Screens/Technologies of Celebrity

References 16 Celevision: Mobilizations of the Television Screen

The Technological Mobility of the TV Screen: Diversification and Convergence Going Up, Going Down: Reality TV Celebrity Media Mobility of the Distributed Celebrity The Pop-up Celebrity: Affect beyond the TV Screen Notes References

17 Stardom, Celebrity, and the Moral Economy of Pretending

Persona The Instrumentalization of Identity in Performance The Interposition of Technology The Body as a Technology A Perfusion of Avatars The Big Fix Notes References

18 You May Know Me from YouTube: (Micro-)Celebrity in Social Media

Celebrification, Celebritization, and Media Micro-Celebrity Tumblr: Mollysoda YouTube: Miranda Sings Discussion: Social Media and the Attention Economy Conclusion Notes References

Part Six Emotional Celebrity

References 19 Frontierism: “The Frontier Thesis,” Affect, and the Category of Achieved Celebrity

Frederick Jackson Turner's “Frontier Thesis” Character and Personality The Inimitable, the Sorcerer Conclusion Notes References

20 The Democratization of Celebrity: Mediatization, Promotion, and the Body

Three Layers of Democratization of Celebrity From Ascribed to Achieved Celebrity From Achieved to Attributed Celebrity Enter Reality TV and DIY-Celebrity Conclusion Note References

21 Sensing Celebrities

Open Your Eyes Sense and Sensation Celebrity Aesthetics: Part One Celebrity Aesthetics: Part Two Sensing Time, Skin and Race Celebrity Confessions The Celebrity Carnival Miley Cyrus, Vulvas and Affective Tears Conclusion References

Part Seven Celebrity Embodiment

References 22 The Ambivalent Irishness of Denis Leary and Kathy Griffin

Notes References

23 Neymar: Sport Celebrity and Performative Cultural Politics

Introduction Celebrated Brasilidade Futebol as Art Neymar to the Rescue Foot Soldier of Neoliberalismo Conclusion References

24 Digital Shimmer: Popular Music and the Intimate Nexus between Fan and Star

Digitization's Sensually Mathematical Configurations The Voice's Breath Signals the Heart's True Intent: Music, Star Performer, and the Formation of Identity Star Performers, Listening/Watching Bodies and the Contemporary Music Industry: A Beautiful Catastrophe Conclusion References

Part Eight Celebrity Identification

References 25 From Para-social to Multisocial Interaction: Theorizing Material/Digital Fandom and Celebrity

Para-social: Fan–Celebrity Identification and the Cultural Production of Self Multisocial: Practices of Social Media and Sharing Fan–Celebrity Interactions References

26 The Everyday Use of Celebrities

Before and After the Introduction of Commercial Television National Politics and Everyday Celebrity Use The Fallacy of Role Models Conclusion References

27 Exposure: The Public Self Explored

Technological Change Publicity and the Emergence of Glamour Self-Branding Paparazzi and Risk Conclusion – Specularity References

Index EULA

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