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Index
Title Page
Contents
Introduction: Love Letters
1 We don’t serve your type
2 Capital Offence
Gill Sans
3 Legibility vs Readability
Albertus
4 Can a font make me popular?
Futura v Verdana
5 The Hands of Unlettered Men
Doves
6 The Ampersand’s Final Twist
7 Baskerville is Dead (Long Live Baskerville)
Mrs Eaves & Mr Eaves
8 Tunnel Visions
9 What is it about the Swiss?
Frutiger
10 Road Akzidenz
11 DIY
12 What the Font?
13 Can a font be German, or Jewish?
Futura
14 American Scottish
Moderns, Egyptians and Fat Faces
15 Gotham is Go
16 Pirates and Clones
Optima
17 The Clamour from the Past
Sabon
18 Breaking the Rules
The Interrobang
19 The Serif of Liverpool
Vendôme
20 Fox, Gloves
21 The Worst Fonts in the World
22 Just My Type
Bibliography
Online
Acknowledgements
Font and image credits
Index
Footnotes
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