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Index
Introduction
Part I: Get Your Mind off the Pot
1. Hey, You—You’re a Hero
2. Take the Red Pill
3. Not a Little Guy After All
4. Disrupt or Be Disrupted
Part II: Lean Into It
5. The Gauntlet
6. Clear Messaging
7. Marketing Automation
8. Sales Automation
9. Strategic Campaigns
10. Good Help Is Hard to Find
Conclusion
Acknowledgments
About the Author
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