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Index
Title Page
Copyright
Contents
Prologue
Part 1: THE REVOLUTION IS FORETOLD
1: BLINDED BY THE NEW
2: THE LOGICAL OUTCOME
3: WHY DIGITAL IS SO SURE ABOUT THE FUTURE . . . THE MILLENNIALS!
Part 2: INVENTING NEW MEDIA
4: HOW NEWS CAME TO WAG THE DOG
5: TO BE, OR NOT TO BE, COOL
Part 3: THE NEW AUDIENCE—AND WHAT IT’S WORTH
6: TRAFFIC PATTERNS
7: THE SELF-PROMOTERS
8: TECH MEN AS AD MEN
9: EXPLAINING PROGRAMMATIC ADVERTISING
10: THE ADVERTISING CURVE
Part 4: COUNTERREVOLUTION
11: THE NETFLIX UNREVOLUTION
12: SCREEN TIME
13: MORE BOXES
14: CONSOLIDATING CONSOLIVISION
15: TELEVISION WANTS TO BE PAID FOR
16: FINDING THE NEW ECONOMICS
17: NO NEUTRALS IN NET NEUTRALITY
18: WHEN YOUTUBE CHALLENGED TV—AND LOST
19: YOUTUBE BECOMES NOT YOUTUBE
20: FACEBOOK TELEVISION
Part 5: THE NEW TELEVISION—OR THE NEW OLD TELEVISION
21: PREMIUM PLUS PLUS PLUS
22: REPACKING THE UNBUNDLE
Part 6: CONTENT IS KING—WELL, IT IS ON TELEVISION
23: SINE QUA NON
24: TELEVISION AND THE WAY WE LIVE NOW
25: THE DIGITAL POSTSCRIPT
ACKNOWLEDGMENTS
INDEX
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