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Index
Cover
Title page
Copyright
Dedication
Contents
Acknowledgments
Introduction to the Second Edition
Introduction
1. The Influence Model
2. How Newspapers Made Money
3. How Advertisers Made Decisions
4. Credibility and Influence
5. Accuracy in Reporting
6. Readability
7. Do Editors Matter?
8. The Last Line of Defense
9. Capacity Measures
10. When Newspapers Met Wall Street
11. Saving Journalism
12. Feet on the Street
Afterword
Appendix: Notes on Data Analysis
Index
About the Author
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