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Index
Careers in Marketing: The Comprehensive Guide to Traditional and Digital Marketing Careers CONTENTS INTRODUCTION ABOUT THIS BOOK BOOK ORGANIZATION PART 1 MARKETING OVERVIEW PART 2 MARKETING CAREERS MARKET AND CUSTOMER INSIGHTS MARKETING PLANNING BRAND MANAGEMENT PRODUCT MARKETING CORPORATE BRAND MANAGEMENT E-COMMERCE MARKETING A. MARKETING EXECUTION ADVERTISING MANAGEMENT CONSUMER PROMOTION MANAGEMENT TRADE MARKETING SHOPPER MARKETING EVENT MARKETING DEMAND GENERATION MARKETING CUSTOMER RELATIONSHIP MARKETING (Also Called Loyalty Marketing, Database Marketing, Retention Marketing) DIGITAL MARKETING COMMUNICATIONS SEARCH ENGINE MARKETING WEBSITE COMMUNICATION MANAGEMENT SOCIAL MEDIA MANAGEMENT B. MARKETING OPTIMIZATION PART 3 THE INDUSTRY VIEW OF MARKETING PART 4 FINAL THOUGHTS APPENDIX 1 GREAT COMPANIES TO BEGIN YOUR CAREER WITH APPENDIX 2 MARKETING RESOURCES APPENDIX 3 MARKETING ASSOCIATION WEBSITES APPENDIX 4 MARKETING JOB WEBSITES
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