Understanding Your Users, A Practical Guide to User Research Methods by Baxter, Kathy -- Read -- Imperial Library of Trantor

Index

Cover image Title page Table of Contents Copyright In Praise of Understanding Your Users, Second Edition Preface

What Is New in This Edition: Ten Years of Progress How to Use This Book Targeted Readers

About the Authors Acknowledgments Part 1: What You Need to Know Before Choosing an Activity

Chapter 1: Introduction to User Experience

What Is User Experience? User-Centered Design A Variety of Requirements Getting Stakeholder Buy-In for Your Activity What Is Next?

Chapter 2: Before You Choose an Activity: Learning About Your Product Users

Introduction Existing Research Learn About Your Product Learn About Your Users Special Populations Pulling It All Together

Chapter 3: Ethical and Legal Considerations

Introduction Policies vs. Laws vs. Ethics Ethical Considerations Legal Considerations Pulling It All Together

Chapter 4: Setting Up Research Facilities

Introduction Using Your Company’s Existing Facilities Renting a Marketing or Hotel Facility Building a Permanent Facility Pulling It All Together

Chapter 5: Choosing a User Experience Research Activity

Introduction What It Takes to Choose a Method The Methods Differences Among the Methods Choosing the Right Method

Part 2: Get up and Running

Chapter 6: Preparing for Your User Research Activity

Introduction Creating a Proposal Deciding the Duration and Timing of Your Session Recruiting Participants Tracking Participants Creating a Protocol Piloting Your Activity Pulling It All Together

Chapter 7: During Your User Research Activity

Introduction Inviting Observers Welcoming Your Participants Moderating Your Activity Recording and Notetaking Dealing with Late and Absent Participants Dealing with Awkward Situations Concluding Your Activity Pulling It All Together

Part 3: The Methods

Chapter 8: Diary Studies

Introduction Things to Be Aware of When Conducting Diary Studies Diary Study Formats to Choose from Sampling Frequency Preparing to Conduct a Diary Study Conducting a Diary Study Data Analysis and Interpretation Communicating the Findings Pulling It All Together The DIN Method Procedure Findings Lessons Learned Conclusion

Chapter 9: Interviews

Introduction Preparing to Conduct an Interview Conducting an Interview Data Analysis and Interpretation Communicating the Findings Pulling It All Together Interview Tips

Chapter 10: Surveys

Introduction When Should You Use a Survey? Things to Be Aware of When Using a Survey Creating and Distributing Your Survey Data Analysis and Interpretation Communicating the Findings Pulling It All Together Sampling and Invitation Questionnaire Instrument Applications and Insights Conclusion

Chapter 11: Card Sorting

Introduction Things to Be Aware of When Conducting a Card Sort Preparing to Conduct a Card Sort Conducting a Card Sort Data Analysis and Interpretation Communicating the Findings Pulling It All Together Appendix

Chapter 12: Focus Groups

Introduction Preparing to Conduct a Focus Group Conducting a Focus Group Modifications Data Analysis and Interpretation Communicating the Findings Lessons Learned Pulling It All Together Background Initial Planning Participant Recruiting Discussion Guide Development Housekeeping Incorporating UX into the Focus Group Logistics Analysis and Report Key Takeaways When Running Focus Groups Recruiting and Logistics Facilitation Analysis and Reporting General

Chapter 13: Field Studies

Introduction Things to Be Aware of When Conducting Field Research Field Study Methods Preparing for a Field Study Conducting a Field Study Data Analysis and Interpretation Communicating the Findings Lessons Learned Pulling It All Together Research Objectives and Methodology How AnswerLab Met the Research Objectives What Worked Well Challenges and Strategies How the Research Was Used for Decision Making Lessons Learned In Summary

Chapter 14: Evaluation Methods

Introduction Things to Be Aware of When Conducting Evaluations Evaluation Methods to Choose From Data Analysis and Interpretation Communicating the Findings Pulling It All Together

Part 4: Wrapping up

Chapter 15: Concluding Final

Introduction Prioritization of Findings Presenting Your Findings Reporting Your Findings Ensuring the Incorporation of Your Findings Pulling It All Together

Appendix A: Requirements for Creating a Participant Recruitment Database

Develop a Questionnaire for Potential Participants Distribute Your Questionnaire Technical Requirements for a Participant Database

Appendix B: Report Template

Card Sort Executive Summary Background Method Materials Results Travel Card Sort Table of Recommendations Conclusion Appendix B1 Appendix B2 Appendix B3 Appendix B4

Appendix C: Glossary Appendix D: References Index

← Prev
Back
Next →

← Prev
Back
Next →