Professional Commercial Photography · Techniques and Images from Master Digital Photographers (Pro Photo Workshop) by Jacobs-Jr., Lou -- Read -- Imperial Library of Trantor

Index

Dedication Acknowledgements Contents INTRODUCTION

What’s Ahead Client Expectations Specializing Qualifications Working in the Field

1. PETE SPRINGER

Discovering Fashion Business Promotions Studio Work Must-Have Items Note About the Images Working with Fashion Models Photographing Fashion Shows Other Photography Jobs Camera Equipment A Fashion Shoot Team Educating Clients and Models Model Portfolios Postproduction Protecting Usage Rights Business Details Time Off Inspiration from the Field Photographer’s Personality

2. CASSANDRA M. ZAMPINI

Early Experience Starting Out A Business Plan My Studio Lighting Equipment Product Photography Communicating with Clients Challenges Cameras and Lenses Back-up Equipment Assistants Pricing and Fees Postproduction Accounting Promoting Your Business Future Plans Staying in the Loop The Realities of the Business

3. WENDY NELSON

Background Transitioning to Commercial Work About the Studio Varied Specialties Products, Portraits, Events, and Workspaces Our Lighting Systems Camera Equipment Dealing with Clients Postproduction Pricing Copyright Protection A Business Plan A Financial Support Team Time Off Marketing Personal Projects Into the Future Organization Membership Photographer’s Personality

4. DOUG EDMUNDS

The Learning Curve My Four Basics First Commercial Jobs My Current Studio Gear Assistants Lighting Techniques Location Case History Digital Workflow Client Relationships Creative Inspiration Setting Fees Copyright Issues Stock Images Business Details

5. GARY HARTMAN

Early Experience Starting Your Business Specialization My Studio Camera Gear Lighting Equipment Location Lighting Shooting Reflective Objects Photographing Small Objects Using an Assistant Communicating with Clients Pricing Photography Postproduction Work A Business Plan Using an Accountant Time Off Referrals and Promotions Business Activities The Role of Personality

6. TODD QUOM

Becoming Airborne Gaining Wings Photographic Gear The Right Light Clients and Locations Ground-Based Jobs How I Work Office Space Aerial Techniques Dealing with Clients in the Sky Weather Worries Usage Rights Business Essentials Time Off Marketing In the Future Organization Membership Photographer’s Personality

7. SAL SESSA

Background Early Clients Events Recalled Choosing from the Events Menu The Usual Approach Financial Concepts Dallasheadshots.com Business Promotion Photo Equipment Using Studio Flash Postproduction Work Charging for Event Photography Copyright Practice Case History Visualizing Your Future Your Colleagues

8. DARREN SETLOW

Early Experiences Business Details Taking Pictures Lighting Equipment Lighting Techniques Lighting Large Areas Camera Setup Working on Location Handling Postproduction Usage and Copyright Pricing Marketing A Business Plan Using an Accountant A Photographer’s Personality

9. MIKE SCHAFFER

Background Early Business Years Current Work The Studio Cameras Lighting Equipment Office and Factory Setups Building Sets Client Involvement Image Assembly Detailed Postproduction A Business Plan Marketing Professional Organizations Photographer’s Personality

10. CIG HARVEY

Background Starting Out in Commercial Photography Approaches to the Work A Home Studio Equipment and Props Locations Editorial and Personal Work Exhibitions Reflective Subjects Cameras and Lenses Clients on the Set Models Postproduction Work Contracts, Pricing, and Copyright Protection .120 A Business Plan Working with an Accountant Time Off Marketing Professional Organizations Importance of Personality

Conclusion Index