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Index
Foreword by Edie Weiner
Introduction
PART I So You Want to Own a Business: The Real Truth Behind What It Takes to Succeed
1 Starting a Business Is Personal
2 Make Smart Choices: Consider Your Options
3 Beat the Odds: Get It Right from the Beginning
4 Build a Powerful Business Strategy
PART II Open for Business: The Strategic and Tactical Keys to Business Success
5 Purpose, Promise, and Principles: The Cornerstones of Your Business
6 Marketing and Sales Strategy
7 People Matter
8 Protecting Your Business, Your Ideas, and Yourself
9 Where Will You Locate Your Business?
10 From Humble Beginnings to Great Enterprises
11 Pricing and Process
12 Words of Wisdom from the Trenches
Appendix: Resources for Start-Ups and Expanding Businesses
Index
About the Authors
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