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Index
Cover
About The Author
Title page
Copyright
Dedication
Contents
Acknowledgements
Foreword by N. Ram
List of Acronyms
PART ONE: THE FORMATIVE YEARS
1. Yesterday Once More
2. Education and Work
PART TWO: ENTER RAHUL
3. Family as Politics
4. The Congress that Rahul Inherited
5. The ‘Professional’ Politician
6. A Team Takes Shape
7. Rae Bareli By-election, 2006
8. The Big Battle – Uttar Pradesh Assembly Elections, 2007
PART THREE: IYC AND NSUI REVAMP
9. A ‘New Brand’ of Politics
10. A Strategy Consultant Goes to Work
11. ‘Transformation’
12. Wither ‘Transformation’?
PART FOUR: AN INCONSISTENT ANDOPPORTUNISTIC BRAND OF POLITICS
13. Brand-building and the ‘Two Indias’ Theory
14. Inconsistencies and Symbolism
15. Political Opportunism and Inaction
16. The ‘Real’ Rahul: On the Road with Rahul During His Western UP Padayatra
17. At Rahul’s Jan Sabha: A Meeting with Rahul Gandhi
PART FIVE: UP 2012
18. The Humiliation
Epilogue
Notes
Index
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