I Think You'll Find It's a Bit More Complicated Than That by Goldacre, Ben -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Dedication Contents Intro How Science Works

Why Won’t Professor Susan Greenfield Publish This Theory in a Scientific Journal? Cherry-Picking Is Bad. At Least Warn Us When You Do It Being Wrong Kids Who Spot Bullshit, and the Adults Who Get Upset About It Existential Angst About the Bigger Picture The Glorious Mess of Real Scientific Results Nullius in Verba Is It OK to Ignore Results from People You Don’t Trust? Foreign Substances in Your Precious Bodily Fluids How Myths Are Made Publish or Be Damned Academic Papers Are Hidden from the Public. Here’s Some Direct Action

Biologising

Neuro-Realism The Stigma Gene Pink, Pink, Pink, Pink. Pink Moan

Statistics

Big Data

There’s Something Magical About Watching Patterns Emerge from Data Give Us the Data Care.data Can Save Lives: But Not If We Bungle It Care.data Has Been Bungled

Surveys

The Huff A New and Interesting Form of Wrong ‘Hello Madam, Would You Like Your Children to Be Unemployed?’

Epidemiology

Beau Funnel When Journalists Do Primary Research Confound You! Bicycle Helmets and the Law Screen Test How Do You Know? Anecdotes Are Great. If They Really Illustrate the Data The Strange Case of the Magnetic Wine What Is Science? First, Magnetise Your Wine …

Bad Academia

Government Statistics

If You Want to Be Trusted More: Claim Less Is This the Worst Government Statistic Ever Created? Anarchy for the UK. Ish. More Than Sixty Children Saved from Abuse Home Taping Didn’t Kill Music Is This a Joke?

Evidence-Based Policy

I’d Expect This from UKIP, or the Daily Mail. Not from a Government Leaflet Andrew Lansley and His Imaginary Evidence Why Is Evidence So Hard for Politicians? Politicians Can Divine Which Policy Works Best by Using Their Special Magic Politician Beam Pornography in Hospitals The Power of Ideas ‘Exams Are Getting Easier’ Over There! An Eight-Mile-High Distraction Made of Posh Chocolate! As Far as I Understand Thinktanks … Meaningful Debates Need Clear Information Minority Retort Building Evidence into Education

Drugs

A Rock of Crack as Big as the Ritz The Least Surrogate Outcome Heroin on Prescription

Libel

Quacks

The Noble and Ancient Tradition of Moron-Baiting How Do You Regulate Wu? Blame Everyone But Yourselves

Magic Boxes

ADE 651: WTF? After Madeleine, Why Not Bin Laden? Who’s Holding the Smoking Gun on Bioresonance?

Aids

House of Numbers Aids Denialism at the Spectator

Electrosensitivity

Post-Modernism

Archie Cochrane: ‘Fascist’

Irrationality

The Golden Arse-Beam Method Illusions of Control Empathy’s Failures Blind Prejudice Yeah, Well, You Can Prove Anything with Science Superstition Evidence-Based Smear Campaigns Why Cigarette Packs Matter All Bow Before the Mighty Power of the Nocebo Effect So Brilliantly You’ve Presented a Really Transgressive Case Through the Mainstream Media

Bad Journalism

Asking for It Jab ‘as Deadly as the Cancer’ Health Warning: Exercise Makes You Fat The Caveat in Paragraph Number 19 Why Don’t Journalists Link to Primary Sources? A Fishy Friend, and His Friends MMR: The Scare Stories Are Back Prevention Is Better than Cure When It Comes to Health Scares Dodgy Academic PR Suicide Roger Coghill and the Aids Test

Brainiac

Ka-Boom! Science! COOL!!?! Who’s the Daddy?

Stuff

Early Snarks

Staying Beautiful Is Easy to Do Because You’re Worth It More Than Water? ‘Nanniebots’ to Catch Paedophiles Nanniebots and Neverland Artificial Intransigence

Bookends

Footnotes Notes List of Illustrations Index Acknowledgements About the Author Also by Ben Goldacre About the Publisher