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Imperial Library
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Index
Contents
Title Page
Praise
Foreword
Introduction
SECTION 1 The Value That Speakers Add
1 An Eventful World, Full Of Events
2 Why Do We Need Speakers Anyway?
3 Speakers Who Come For Free
4 The Profile Of Professional Speakers
5 The Profile Of Semi-Professional Speakers
6 Measuring The Success Of Speakers
SECTION 2 The Value That Moderators Add
7 Why We Need Moderators At All
8 Hiring For Style Or Substance?
9 Recruiting Moderators With No Budget
10 Measuring The Success Of Moderators
SECTION 3 What Speakers Cost
11 We Never Pay For Speakers
12 Paying For The Person
13 Paying For The Job
14 Paying For The Distance
15 Paying For The Costs
16 What Moderators Cost
17 You May Not Get A Rate Card
SECTION 4 Avoiding Speaker Bureaus
18 Can’t We Just Go Directly?
19 Isn’t A Bureau Just A Booking Service?
20 Don’t Bureaus Make Speakers Too Expensive?
21 Be Aware Of Co-Brokering
SECTION 5 How To Use Speaker Bureaus Well
22 Do You Have A Choice About Using Agencies?
23 Following The A-F Process To Hire Speakers
24 If Things Go Wrong
SECTION 6 The Ultimate Question
25 What Makes A Great Speaker?
Concluding Thoughts
Acknowledgements
The Author
Copyright
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