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Index
Foreword
The Essence of Selling
A Word Before We Start
Acknowledgments
Mindset:
What Makes a Sale a Good Sale
Formula:
What All Salespeople Should Know About Their Customers
Reflection:
Who Do You Think You Are?
Customers:
You Have to Like People
Flash of Inspiration:
Psychology for the Top Sales Professional
One-Track Mind:
The Art of Focusing
Targeting:
What Is It You Want?
Mental Preparation:
Think Before You Meet
Tall Tales:
The Proper Frame of Mind for Customer Acquisition
Valuable(s):
Standing Behind Your Price and Performance
N.O.:
NO Is Short for Next Opportunity
Out of Left Field:
Techniques for When the Going Gets Tough
In Closing:
Stay True
About the Author
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