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Imperial Library
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Index
Cover Page
Title Page
Copyright Page
Contents
Introduction
On Advertising
On Clients
Scenes from the Life of an Account Man (and what that is)
Things to Say to Creatives
On the Art of Seduction . . .
. . . and what to say to close the deal
On Drinking . . .
. . . and those who no longer do
Words to Take Charge By, and Other Management Insights
On the Good Life
On Business Ethics
On Women
On Love and Marriage . . .
. . . and a few words for some notable women
Things to Say to Save the Deal
On Life
On Some Memorable Colleagues
A Final Word
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