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Index
BUILDING DONOR LOYALTY The Fundraiser’s Guide to Increasing Lifetime Value
CONTENTS
Tables, Figures, and Exhibits
Preface
The Authors
1 Why Does Loyalty Matter?
2 Driving Donor Loyalty
3 Understanding Giving Behavior
4 Advancing the Relationship Revolution
5 Researching What Donors Want
6 Using Donor Segmentation to Enhance Loyalty
7 Growing Monthly Giving
8 Building Effective Fundraising Products
9 Managing Service Quality
10 Recognizing and Rewarding Donors
11 Using Lifetime Value to Inform Retention Strategy
12 Planning for Retention
Conclusion: A Call to Action
References
Index
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