The Lean Product Playbook, First Edition, How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Olsen, Dan -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Table of Contents Dedication Introduction: Why Products Fail and How Lean Changes the Game

Why Products Fail Why This Book? Who Is This Book For? How This Book Is Organized

Part I: Core Concepts

Chapter 1: Achieving Product-Market Fit with the Lean Product Process

What Is Product-Market Fit? The Product-Market Fit Pyramid Quicken: from #47 to #1 The Lean Product Process

Chapter 2: Problem Space versus Solution Space

The Space Pen Problems Define Markets The What and the How Outside-In Product Development Should You Listen to Customers? A Tale of Two Apple Features Using the Solution Space to Discover the Problem Space

Part II: The Lean Product Process

Chapter 3: Determine Your Target Customer (Step 1)

Fishing for Customers How to Segment Your Target Market Users versus Buyers Technology Adoption Life Cycle Personas

Chapter 4: Identify Underserved Customer Needs (Step 2)

A Customer Need by Any Other Name Customer Needs Example: TurboTax Customer Discovery Interviews Customer Benefit Ladders Hierarchies of Needs The Importance versus Satisfaction Framework Related Frameworks Visualizing Customer Value The Kano Model Putting the Frameworks to Use

Chapter 5: Define Your Value Proposition (Step 3)

Strategy Means Saying “No” Value Propositions for Search Engines Not So Cuil Building Your Product Value Proposition Skating to Where the Puck Will Be The Flip Video Camera Predicting the Future with Value Propositions

Chapter 6: Specify Your Minimum Viable Product (MVP) Feature Set (Step 4)

User Stories: Features with Benefits Breaking Features Down Smaller Batch Sizes Are Better Scoping with Story Points Using Return on Investment to Prioritize Deciding on Your MVP Candidate

Chapter 7: Create Your MVP Prototype (Step 5)

What Is (and Isn't) an MVP? MVP Tests The Matrix of MVP Tests Qualitative Marketing MVP Tests Quantitative Marketing MVP Tests Qualitative Product MVP Tests Quantitative Product MVP Tests

Chapter 8: Apply the Principles of Great UX Design

What Makes a Great UX? The UX Design Iceberg Conceptual Design Information Architecture Interaction Design Visual Design Design Principles Copy Is Also Part of UX Design The A-Team UX Is in the Eye of the Beholder

Chapter 9: Test Your MVP with Customers (Step 6)

How Many Customers Should I Test With? In-Person, Remote, and Unmoderated User Testing How to Recruit Customers in Your Target Market User Testing at Intuit Ramen User Testing How to Structure the User Test How to Ask Good Questions Ask Open versus Closed Questions I Feel Your Pain Wrapping Up the User Test How to Capture and Synthesize User Feedback Usability versus Product-Market Fit

Chapter 10: Iterate and Pivot to Improve Product-Market Fit

The Build-Measure-Learn Loop The Hypothesize-Design-Test-Learn Loop Iterative User Testing Persevere or Pivot?

Chapter 11: An End-to-End Lean Product Case Study

MarketingReport.com Step 1: Determine Your Target Customers Step 2: Identify Underserved Needs Step 3: Define Your Value Proposition Step 4: Specify Your MVP Feature Set Step 5: Create Your MVP Prototype Step 6: Test Your MVP with Customers Iterate and Pivot to Improve Product-Market Fit Reflections

Part III: Building and Optimizing Your Product

Chapter 12: Build Your Product Using Agile Development

Agile Development Scrum Kanban Picking the Right Agile Methodology Succeeding with Agile Quality Assurance Test-Driven Development Continuous Integration Continuous Deployment

Chapter 13: Measure Your Key Metrics

Analytics versus Other Learning Methods Oprah versus Spock User Interviews Usability Testing Surveys Analytics and A/B Testing Analytics Frameworks Identify the Metric That Matters Most Retention Rate The Equation of Your Business Achieving Profitability

Chapter 14: Use Analytics to Optimize Your Product and Business

The Lean Product Analytics Process A Lean Product Analytics Case Study: Friendster Optimization with A/B Testing

Chapter 15: Conclusion

Acknowledgments References Resources

Tools Books People and Blogs

Index About the Author End User License Agreement