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Index
Introduction : Disruptive Thinking: The Revolution is in Full Swing PART I: The Hypotheses, the Opportunity, and the Ideas
Chapter 1 : Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End Chapter 1 Chapter 2 : Discovering a Disruptive Opportunity: Explore the Least Obvious Chapter 3 : Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors
PART II: The Solution and the Pitch
Chapter 4 : Shaping a Disruptive Solution: Novelty for Novelty’s Sake is a Resource Killer Chapter 5 : Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual Epilogue : An Instinct for Change: Look Where No One Else is Looking Quick Reference Guide : Process Summary Endnotes Index
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