Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Cover
Half title
Title
Copyright
Contents
Introduction
1 The Purpose of a Business
2 Four Approaches to Successful Marketing
3 Three Key Questions in Marketing
4 Market Research and Market Intelligence
5 Customer-Focused Marketing
6 Why People Buy
7 Competitive Analysis
8 Achieving Competitive Advantage
9 The Marketing Mix
10 Positioning Strategies
11 Four Principles of Marketing Strategy
12 Choosing the Battlefield
13 Military Principles of Marketing Strategy
14 Marketing Tactics of Diversion and Dissuasion
15 Practice the “Firstest with the Mostest” Strategy
16 Use the “Hit ’Em Where They Ain’t” Strategy
17 Dominate a Market Niche
18 Creative Marketing Growth Strategies
19 Utilize Other Ways to Sell
20 The Bundle of Resources Concept
21 Four Ways to Change Your Business
Summary and Conclusion
Index
About the Author
← Prev
Back
Next →
← Prev
Back
Next →