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Index
Cover
Title Page
Copyright
Dedication
CONTENTS
INTRODUCTION
CHAPTER 1: Find Meaning in Your Work, or Else It Just Might Kill You
Like Law for Chocolate
ASKINOSIE CHOCOLATE TOUCHSTONE: DIRECT TRADE
Vocation, Vocation, Vocation
Time for a Change
Get Woke
STEPS TO UNCOVER YOUR PERSONAL VOCATION
The Point of No Return
CHAPTER 2: Develop a Business Vocation, or Else It Just Might Kill Your Business
The Real “Social Entrepreneurship”
ASKINOSIE CHOCOLATE TOUCHSTONE: A PRODUCT OF CHANGE—SUSTAINABLE LUNCH PROGRAMS
More than a Magazine: Vocation at Work
Mission Statement vs. Vocation
THREE REASONS YOUR BUSINESS NEEDS A VOCATION
Why Does Your Business Need a Vocation? Survival.
Engagement Equals Excellence
Bad Attitude, Bad Product or Service
Employees First: Appreciation and Kinship
It’s Up to You for Employees to See Themselves as Part of the Bigger Picture
How to Build a Culture of Dignity— the Foundation for Business Vocation
HOW TO BUILD A CULTURE OF DIGNITY
ASKINOSIE CHOCOLATE TOUCHSTONE: EMPOWERED GIRLS AND ENLIGHTENED BOYS
Three Paths to Business Vocation
The Evolution—Action and When Others Join In
STEPS TO UNCOVER YOUR BUSINESS VOCATION
CHAPTER 3: How Much Is Enough?
The Harmony of Profit and Good Works
Throw Out Dualism—It’s Time for Unity
When Did Shopping Become a Way of Life—and a Cure for Our GDP?
Intentional Consumption
Greatness and Goodness—Embrace the Harmony
What’s Your Growth Strategy?
ASKINOSIE CHOCOLATE TOUCHSTONE: HOW WE DEFINE “ENOUGH”
Defining and Measuring “Enough”
HOW DEFINING “ENOUGH” INFLUENCES YOUR GROWTH STRATEGY
Not All Employees Think Like All Other Employees: The Beauty of Vocation Tension
Balancing the Spectrum: Where Great Decisions Are Made
A Product of Change: Vocation Tension in Real Life
Sustainability Means Planning an Exit Strategy
That Time I Left a Metric Ton of Cocoa Beans Behind to Make Room for Rice
Third Time’s a Charm and So Is Making Payroll
CHAPTER 4: Essentials to Success
Direct Trade and Open-Book Management
A Better Way
Why Do I Care? It’s the Right Thing to Do.
An Engaged Staff and Supply Chain Equals a Better Business
Direct Trade vs. Fair Trade: What Is the Difference?
Fair Trade: A Bumper Sticker, the Cost of Doing Business, or Both?
THE COST OF FAIR TRADE
Direct Trade Means Better Products, Better Organizational Cultures, and Better Communities
Tenets of Direct Trade
Trust Me
Direct Trade Doesn’t Stop with Farmers
The Universal Truths of Direct Trade
Venezuela, or, as I Like to Call It, “The Place Where I Lost $25,000”
Tenende, or, as I Like to Call It, “The Place Where Our Farmer Partners Took Their Profit Share Money and Began a Coca-Cola Distribution Business”
CHAPTER 5: Don’t Scale, Reverse Scale
“Small Business” Is Not Small Business
Think Small to Solve More Problems
Deep, Not Wide: The Real Impact Begins
Continue Serving and Stay Tethered to Your Vocation
Waking Up to Your True Self
ASKINOSIE CHOCOLATE TOUCHSTONE: TANZANIA FIELD REPRESENTATIVE, SARAPHINER URIO
This Little Lamp of Mine
CHAPTER 6: A Rule of Life
Ancient Monasticism for Modern Business
Freedom in Rules
Arriving at Assumption Abbey
Becoming a Family Brother
The Candidate Visit
The Promise
Retreats: The Best-Kept Secret of Entrepreneurs (or Maybe Just Me)
Considerations for Your Retreat
The Business of Solitude
Rhythm—a New Kind of Schedule
Routines Create Rhythm
Writing Your Own Rule of Life
Rule of Life in Practice
APPENDIX A
APPENDIX B
APPENDIX C
ACKNOWLEDGMENTS
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