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Index
Front Cover
Title Page
Copyright Page
Contents
Introduction
Selling is serving
PART ONE Preparation
1 Selling: The Fundamentals
Become client-centred in your approach
Process or personality?
My ten commandments of sales
Three important components of your client proposition
Your personal vision
2 The Power Of Change
Commit to mastery and decide on your future role
Gain future role experience now
Set goals and take consistent action towards them
Your career journey
Initiating change
3 Setting Yourself Up To Win
Visualisation
4 Prepare2 – Be Ready For Success
The importance of preparation
The framework
Sales Mastery: Preparing for success and engaging your client
PART TWO Laying The Foundation
5 The INSPIRe Secret Sales System
Developing a model
Get comfortable with a process
Sales Mastery: Roles in your client’s organisation
6 Overcoming Challenges
Learning from difficult clients
Sales Mastery: Your inner voice
7 Building Rapport
How do we build rapport?
Sales Mastery: Deepening rapport and using emotions
PART THREE The Sales System
8 Insight And Impact
First impressions
Generate and tailor
Sales Mastery: Make yourself invaluable
9 Needs Discovery
Resist the urge to pitch
Pre-framing and contracting for confidentiality
Questioning (high-quality questions)
Sales Mastery: Listen, take notes and summarise
10 Solutions Discussion
Why stories matter
Discuss, don’t pitch
Positioning your solution – features, advantages and benefits
The solution loop
Sales Mastery: Commit to expertise
11 Proposal Agreement
Checking in with the client
Handling objections
The proposal
Sales Mastery: Proposal negotiation
12 Immediate Action
Getting commitment
Sales Mastery: The power of feedback and gratitude
13 Reflection (Self-coaching)
Making big change with small steps
Sales Mastery: Creative self-coaching
PART FOUR Looking ahead
14 Remote Sales and Influence
15 Future Success
Emotional banking
Prioritise and execute
Keep your client at the heart of everything you do
Under-promise, over-deliver
Gratitude: give and you shall receive
Emotions are everything
Park your ego
Selling and social media
Ask for referrals
Be a lifelong learner
Identify a mentor
Control the temperature
Enjoy The Journey
Acknowledgements
The Author
Contact
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