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Index
Cover Page
Title
Copyright
Brief Contents
Detailed Contents
Preface
Acknowledgments
About the Authors
1. Qualitative Research: Defining and Designing
What Is Qualitative Research?
Qualitative Data Types
Epistemological Perspectives
Interpretivism
Positivism, Post-Positivism and Model-Dependent Realism
Basic Approaches in Qualitative Research
Phenomenology
Ethnography
Inductive Thematic Analysis and Grounded Theory
Case Study Approaches
Discourse and Conversation Analysis
Narrative Analysis
Mixed Methods Approaches
Finding Your Focus: Research Design Considerations
Establishing Research Objectives
When to Use Qualitative Methods
When Not to Use Qualitative Methods
What Aspect(s) of Human Experience Do I Wish to Examine?
What Is My Unit of Analysis?
What Is the Scope of My Research Topic?
How Much Structure Do I Need?
Summing Up
About This Book
References
Additional Reading
2. Sampling in Qualitative Research
What Is Sampling?
Selecting Whom to Sample
Inductive Sampling
Sampling Approaches
Census
Non-Probability Sampling
Purposive Sampling
Probabilistic Sampling
Simple Random Sample (SRS)
Systematic Sample
How Do I Choose a Sampling Strategy?
Choosing Sample Sizes
In-Depth Interviews
Focus Groups
Participant Observation
Sampling in Mixed Methods Research
Timing
Relationship Between Samples
Recruiting
Working Internationally
Summing
References
Additional Reading
Exercises
3. Participant Observation
What Is Participant Observation?
Direct Observation Versus Participant Observation
Why Use Participant Observation?
The Role of Participant Observation in the Research Process
How to Conduct Participant Observation
Choosing the Research Venue(s)
Preparing to Enter the Field
Entering the Observation Venue
What to Observe
Organizing Data
How Long to Stay
Exiting the Venue
Ethical and Practical Considerations
Informed Consent and Ethics in Participant Observation
Researcher Safety
Legal Issues and Constraints
Participant Observation in International Settings
Dealing With Social Limits
Dealing With Linguistic and Cultural Translation Issues
Summing Up
References
Additional Reading
Exercises
4. In-Depth Interviews
What Is an In-Depth Interview?
An Interview Typology
Why Use In-Depth Interviews?
Exploring
Explaining
Common Types of In-Depth Interviews
Phenomenological Interviews
Oral History
Case Study
As Part of a Larger Study
Recruiting Participants
Preparing for an Interview
Planning
Training
Developing an Effective Instrument
Process
Types of Instruments
How Much Structure Do I Need for My IDI Guide?
Types of Interview Questions
Phrasing Questions
Sequencing Questions
Developing Transition Explanations
Conducting an In-Depth Interview
Where/When to Conduct In-Depth Interviews
Establishing Rapport
General Interview Flow
Probing
Most Common In-Depth Interview Mistakes (and solutions)
Dealing With Emergent Issues
Documenting the Interview
Use of Audio-Recording
Note Taking
Interviewing in Teams
Post-Interview Debrief
In-Depth Interview Variations
In-Depth Interview Outputs
Working Internationally
Translation
Interpretation
Matching Interviewers and Interviewees
Building Rapport
Summing Up
References
Additional Reading
Exercises
5. Focus Groups
What Is a Focus Group?
Why Use Focus Groups?
Practical Dimensions of Conducting Focus Groups
Focus Group Size
Incentives
Recruiting Participants
Preparing for a Focus Group
Timing
Facilities
Training
Developing an Effective Instrument
Conducting a Focus Group
Gauging the Group
Setting the Tone and Expectations
Probing in Focus Groups
Maximizing the Focus Group Dynamic
Managing Different Personalities
Closing out the Focus Group
Most Common Focus Group Mistakes (and solutions)
Documenting the Focus Group
Post-Event Debrief
Focus Group Variations
Telephone Focus Groups
Internet Focus Groups
Focus Group Outputs
Working Internationally
Preparing for a Cross-Cultural or International Focus Group
Working With Groups in Cross-Cultural and International Settings
Interpretation and Translation in International and Cross-Cultural Groups
Summing Up
References
Additional Reading
Exercises
Appendix 5.1
6. Additional Qualitative Data Collection Methods
Projective Techniques
Analysis Modes
Activities Appropriate for Both In-Depth Interviews and Focus Groups
Listing
Categorizing
Creating Timelines
Drawing and Mapping
Building a Collage
Visual Elicitation Techniques
Photos
Objects
Rating and Ranking
Post-Event Reflection
Activities Best Suited for Focus Groups
Delphi Method
Creating a Campaign
Activities Best Suited for Individual Interviews
Laddering
Ethnographic Decision Modeling
Document Analysis
Steps in Document Analysis
Analytic Approach to Documents
Hypothesis-Driven (Confirmatory) Document Analyses
Content-Driven (Exploratory) Document Analyses
Working Internationally
Summing Up
References
Additional Reading
Exercises
Appendix 6.1
Appendix 6.2
7. Qualitative Data Management
What Is Data Management?
Why Is Data Management Important?
Identifying Sources and Labeling Data
Data Conversion
Transcribing
Translating
Keeping a Record of Events
Monitoring Data Quality and Study Progress
Organizing and Storing Data
Archiving
Creating an “Audit Trail”
Working Internationally
Summing Up
References
Additional Reading
Exercises
Appendix 7.1
Appendix 7.2
Appendix 7.3
Appendix 7.4
Appendix 7.5
8. Ethical Dimensions of Qualitative Research
Basic Ethical Principles in Research
What Is Different (or not) About the Ethics of Qualitative or Sociobehavioral Research?
What Is an “Ethical” Qualitative Research Design?
Do You Need to Have Your Qualitative Study Reviewed by an IRB?
Are There Other Forms of Review or Consultation You Will Need?
Ethical Considerations for Participant Observation, In-Depth Interviews, and Focus Groups
Informed Consent
Confidentiality
Incentives
Monitoring Your Research
Reporting Problems
Working Internationally
Summing Up
References
Additional Reading
Exercises
Appendix 8.1
Index
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