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Index
Title Page Copyright Page Table of Contents Dedication Acknowledgements Introduction 1 - Special Rules, Tips, and Guidelines for Writing Business E-Mails
Three basic rules of business e-mail etiquette Tips for avoiding common e-mail blunders Guidelines for crafting the most effective business e-mails
2 - How to Format Your Business Letter, Fax, Memo, or E-Mail
Letters Faxes Memos E-mails
3 - Job-Hunting and Employment-Related Correspondence
Correspondence to gain employment Correspondence to hire employees Other employment correspondence
4 - Corresponding With Colleagues
Business greetings Requests Thank-you correspondence Congratulations Declining requests and invitations Expressions of personal concern
5 - Corresponding With Vendors
Hiring vendors Placing and receiving orders Day-to-day contact Problem situations Thank-you correspondence
6 - Corresponding With Employees and Employers
Day-to-day communications with employees Communications with your employer Sharing good news Announcing bad news
7 - Communications to Get, Keep, and Satisfy Customers
Getting business Daily business transactions Taking care of customers Being courteous Dealing with problems Sample virus protection policy
8 - Business and Consumer Complaints and Requests
Business requests Business complaints Responses to customer complaints Consumer requests Consumer complaints Thank-you correspondence for resolved complaints
9 - Credit and Collection Correspondence
Correspondence regarding credit Collection notices Collection courtesy Collection tips
10 - Sales Communications
A writing formula that sells Sales series Inquiry fulfillments Tips for writing successful inquiry fulfillment letters A word on bounce-back cards Follow-ups Quotations and estimates Agreements Correspondence about add-on support Order confirmations and “zap” correspondence
11 - Direct Marketing Communications
E-mail marketing: making it work for you Direct mail sales correspondence Lead-generating correspondence Instructions for direct marketing design
About the Authors
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