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Index
Title Page Copyright Appreciations Table of Contents Reviews About the Author Introduction: Why Should You Read this Book? Section 1: LinkedIn Profile Nuts and Bolts
Mistake #1–Selling Yourself Short: Lack of Keywords and an Ineffective Headline Mistake #2–Unprofessional/Distracting Profile Photo, No Photo, or No Background Image Mistake #3–Not Creating an All-Star Profile Mistake #4–Outdated or Incomplete Information in Contact and Personal Info Mistake #5–Fewer than 500 (or even 1,000) Connections Mistake #6–Sending the Dreaded Generic LinkedIn Invitation
Section 2: Writing and Presentation Tips for Your KILLER LinkedIn Profile
Mistake #7–Blank or Ineffective Summary Section Mistake #8–No Descriptions or Weak Descriptions of Job Duties and Accomplishments Mistake #9–Lack of Consistency/Discrepancies in Format and Structure—and Spelling, Grammar and Punctuation Errors Mistake #10–Unattractive Formatting Mistake #11–Blank or Skimpy Skills & Endorsements Sections Mistake #12–Not Sharing LinkedIn Activity Updates and Other Valuable Information Mistake #13–Special Sections not Utilized Mistake #14–No Media Items in your Summary and Experience Sections
Section 3: Playing the LinkedIn Game to Win
Mistake #15–Not Utilizing LinkedIn’s Jobs Functions Mistake #16–Insufficient or Ineffective Group Membership Mistake #17–No Recommendations, Very Few Recommendations, and/or Boring or Error-Filled Recommendations Mistake #18–A Static (Unchanging, Outdated) Profile—and Thinking all You Need is a KILLER LinkedIn Profile
Bonus Tip #1–Save Your Work ... and Your Connections! Bonus Tip #2–For Businesses: Ensure Brand Consistency—and Create a Company Page Bonus Tip #3–Create a Profile Badge Bonus Tip #4–For Unemployed Job Seekers: What to Put in your Headline, Activity Updates and Experience Sections Bonus Tip #5–Don’t Violate LinkedIn’s Terms of Service Bonus Tip #6–Hidden Search Tools Bonus Tip #7–Creating a Secondary Language Profile Appendix A: LinkedIn Profile Completion Checklist Appendix B: Character Limits for your LinkedIn Profile Sections Appendix C: LinkedIn Image Dimensions Appendix D: LinkedIn’s 25 Hottest Skills & Overused Buzzwords Appendix E: LinkedIn For Students Appendix F: Information on Paid Accounts Appendix G: Get Free E-Book Updates Appendix H: Recommended Resources Appendix I: Important Opportunities to Give and Receive Appendix J: Discounted LinkedIn Services from The Essay Expert
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