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Index
The Software Paradox
1. What Is the Software Paradox?
2. The Evidence?
The Four Generations of Software Valuation
3. How Did This Happen?
Introduction
The Challenge of Competing with Free
The Challenge of Competing with Available
The Challenge of Competing with Your Customer
The Challenge of Developer Empowerment
4. The Software Paradox at Work
Adobe
Amazon
Apple
Atlassian
IBM
Nest
Oracle
Salesforce
VMware/Pivotal
5. What to Do
The Software Paradox and Your Business
#1: Assume the Software Paradox to be True
#2: Identify and Pursue Value
#3: Diversify the Business
Alternative Models to Explore
Shift to Subscription Licensing
Offer Your Software as a Service
Build Around Data
Think About Your Software As An Asset, Not Money
Full Stack Startup
6. Final Thoughts
About the Author
Colophon
Copyright
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