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Index
Cover
Praise for Trend-Driven Innovatio
Title Page
Copyright
Foreword
Preface
1: Why Now
1.1: The Expectation Economy
Three Strands of Expectation
[1] Rising Quality
[2] Positive Impact
[3] Personal Expression
The Expectation Cycle
Next
2: Scan
2.1: Trends 101
Trends Defined
The Fundamental Trend Elements
Emerging Expectations
Next
2.2: Watch Businesses First, Customers Second
Future Vision
Innovation Clusters and Trends
The Butterfly Effect
Failure
Where To Spot Trends
Next
2.3: Trends in the Wild
Internet of Caring Things
Fempowerment
Flawsome
Celebration Nation
Flawsome… Fempowerment
2.4: Building a Trend Framework
Trend Hierarchy
Our Trend Framework
A Living Framework
Next
3: Focus
3.1: Post-Demographic Consumerism
The Demise of Demographics
A New Demographic Complexity
Why Now
Post-Demographic Brand Strategy
Shifting Your Focus
Post-Demographic Priorities
Next
3.2: Evaluating Trends for Opportunity
Trend Adaptation
[1] Trend Maturity
[2] Locality
[3] Industry
Always Be Evaluating
Next
3.3: The Consumer Trend Radar
Introducing the CTR
Your CTR Sessions
Get Started
Plotting Trends
Building Your Trend-Led Strategy
Next
4: Generate
4.1: The Consumer Trend Canvas
How to Use
Worked Example
Next
4.2: The Consumer Trend Canvas in Action
Trends Unpacked
Personal Heroes
Next
4.3: Trend-Driven Ideation Sessions
Before
During
After
Next
5: Execute
5.1: The First Yards
A Quick Note On Risk
Vaporware
Hack Days
Prototyping
Pop-Up Proof
Pre-Tail
No Budget, No Problem
Next
6: Culture
6.1: Your Trend Department
Inspire
Inform
Collaboration
Training
Empower
Labs
Next
6.2: Trend-Driven Ecosystems
Network
Crowd-Powered Innovation
House
Venturing And Acceleration
Next
Closing Thoughts Over to You . . .
Further Reading
Notes And Sources
Acknowledgments
Our Team
Index
End User License Agreement
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