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Index
Cover Praise for Trend-Driven Innovatio Title Page Copyright Foreword Preface 1: Why Now
1.1: The Expectation Economy
Three Strands of Expectation [1] Rising Quality [2] Positive Impact [3] Personal Expression The Expectation Cycle Next
2: Scan
2.1: Trends 101
Trends Defined The Fundamental Trend Elements Emerging Expectations Next
2.2: Watch Businesses First, Customers Second
Future Vision Innovation Clusters and Trends The Butterfly Effect Failure Where To Spot Trends Next
2.3: Trends in the Wild
Internet of Caring Things Fempowerment Flawsome Celebration Nation Flawsome… Fempowerment
2.4: Building a Trend Framework
Trend Hierarchy Our Trend Framework A Living Framework Next
3: Focus
3.1: Post-Demographic Consumerism
The Demise of Demographics A New Demographic Complexity Why Now Post-Demographic Brand Strategy Shifting Your Focus Post-Demographic Priorities Next
3.2: Evaluating Trends for Opportunity
Trend Adaptation [1] Trend Maturity [2] Locality [3] Industry Always Be Evaluating Next
3.3: The Consumer Trend Radar
Introducing the CTR Your CTR Sessions Get Started Plotting Trends Building Your Trend-Led Strategy Next
4: Generate
4.1: The Consumer Trend Canvas
How to Use Worked Example Next
4.2: The Consumer Trend Canvas in Action
Trends Unpacked Personal Heroes Next
4.3: Trend-Driven Ideation Sessions
Before During After Next
5: Execute
5.1: The First Yards
A Quick Note On Risk Vaporware Hack Days Prototyping Pop-Up Proof Pre-Tail No Budget, No Problem Next
6: Culture
6.1: Your Trend Department
Inspire Inform Collaboration Training Empower Labs Next
6.2: Trend-Driven Ecosystems
Network Crowd-Powered Innovation House Venturing And Acceleration Next
Closing Thoughts Over to You . . . Further Reading Notes And Sources Acknowledgments Our Team Index End User License Agreement
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