The UnStoppables by Schley, Bill -- Read -- Imperial Library of Trantor

Index

Cover Contents Title Copyright Dedication Foreword The UnStoppables in Seven Sentences Introduction Part I: Big Ideas About You

Chapter 1: Who Is an Entrepreneur and What Do They Do, Really?

Opinions: Everybody’s Got One . . . Who’s Going to Make It through Hell Week? Here’s What We Do Know . . . And So Do Most Five-Year-Olds The Entrepreneur’s Real Difference What Do They Dream About? From Entrepreneurial to Entrepreneur Big Wide Tent Not Just for Start-Ups Not Just for CEOs What It Adds Up to

Chapter 2: Accelerated Proficiency

Wax On, Wax Off The Krav Maga Kids Accelerated Proficiency 101 The Four Steps for Accelerated Proficiency The Law of Motion The Rule of Three or Four Think on Your Feet Simple Beats Complicated Define the Center—and Go All in

Chapter 3: Emotional Mechanics

What is Emotional Mechanics? Examples All around Us Understanding Fear Fear and the Brain Fear’s Achilles’ Heel The Power of Risk The Power of Failure The Power of Obstacles The Love Advantage The Unsurpassed Power of Belief

Chapter 4: How to Master Emotional Mechanics Like the Experts

True Team: The Number One Fear Tamer The Mental Magic of Reframing The Secret of Self-Talk Micro-Scripts are the Self-Talk Secret The Simple Power of “Knowing What to Do” Procedures and Automatics Extinguishing Fear Training Fear Energy Turned Around Goodness

Part II: Getting Down to Business

Chapter 5: School of Everything You Need to Know (in an Hour)

Orientation The Optimizers versus the Entrepreneurs The Challenge for Any Company Our Mission at Accelerated Proficiency U.

Chapter 6: The Big Picture in an Hour

Everything You Need to Know about Ideas What All Business Ideas Must Do

Chapter 7: The Big Picture (Continued)

People Founding Teams Always Have an Edge People and Culture, Day One Give before You Get What Employees Want What Customers Want What Everyone Else Wants Execution The Law of the Laser Data Makes You Dumber Practice with Live Rounds Ask, Ask, Ask is How You Receive

Chapter 8: The UnStoppable Six

The Piper Cub Principle The UnStoppable Six The Strategic Three The Tactical Three Business Planning: Make the UnStoppable Six Your Template

Chapter 9: Everything You Need to Know about Your Unique Difference (in about an Hour)

“Where is the Center?” Specific is Terrific No Difference? Then You’re a Commodity There’s Always a Difference—If You Know Where to Look Anatomy of a Selling Difference The One Item of Carry-on Rule Your Dominant Selling Idea How Rackspace Discovered Its Difference The Universal Paradox Other People’s Heads are All That Counts

Chapter 10: Everything You Need to Know about True Teams (in about an Hour)

The Roots of Small, Super-Powered Teams True Teams How an UnStoppable Culture Nurtures Teams Fish Camp Big, Simple Cultural Symbols True Teams at Rackspace: The Untold Story

Today the Saying Needs a Tweak What’s a Customer? Succeeding with Customers Customer Psychology The Most Important Principle of All: Wear Your Values on Your Sleeve

Chapter 12: Everything You Need to Know about Making Yourself Famous (in about an Hour)

Caution: Famous Works Both Ways Branding 101 The Four-Line Elevator Pitch How Name, Frame, and Claim Made Rackspace a Multibillion-Dollar Company

Marketing without Sales is Like Motherhood without Sex The “Selling is Evil” Myth The Five Universal Steps to Selling The X Factor in Selling Teach Yourself to Sell the Accelerated Proficiency Way How Much Revenue? Just Break Even

Professionals Make It Real, Not Ideal Remember, Nobody Wants 57 Features; They Want 1 Done Best Which Data to Listen to, Which to Throw Away? UnStoppable Themes

Part III: Conclusion

Chapter 15: Entrepreneur Country and the E-Companies

The Stakes are the Same How We Can Do It The Entrepreneurial Groundswell is Happening Teaching to the Essence The E-Companies Fear Cultures Belief Cultures: How They Happen Managing to Strengths New Entrepreneurs and Enterprises Spawned Welcome to the Arena

Acknowledgments Index