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Index
Cover
Title Page
Copyright Notice
Part I| The 5 Clues to Spotting the Next Starbucks: The Differences That Make the Difference
1| Why Aren’t There Any Starbucks Stores in Italy?
2| “Most Everything I’ve Done I Copied from Somebody Else”
3| When the Copycat Gets Copied
4| How John Mackey’s Vision Saved Whole Foods from Drowning
5| How Ray Kroc’s McDonald’s Trumped Burger King with Superior Entrepreneurial Management and Execution
6| Finding the Next Starbucks “by Walking Around”
Part 2| How to Profit from the Next Starbucks—or the Last One: The Investment and Business Opportunities
7| Dream Big: Start Your Own
8| The Franchise Approach
9| Investment Strategies from Buffett to Thiel
10| Buy the “Next Starbucks” at the IPO—or Before
11| Catch—or Create—a Tailwind
12| Finding the Next Tailwind to Ride
What’s Next
Appendix I: “From Poverty to Poverty in Three Generations”—What to Do When the Founder Departs the Scene
Appendix II: A Quick Guide to Making Money in the Franchising Business
Appendix III: DavidsTea
Appendix IV: Resources
Bibliography
Notes
Notes 1
Notes 2
Notes 3
Notes 4
Notes 5
Notes 6
Notes 7
Notes 8
Notes 9
Notes 10
Notes 11
Notes 12
Notes 13
Notes 14
Notes 15
Acknowledgments
Index
Also by Mark Tier
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