Magento Beginner's Guide · 2nd Edition by Ravensbergen, Robbert -- Read -- Imperial Library of Trantor

Index

Magento Beginner's Guide Second Edition

Table of Contents Magento Beginner's Guide Second Edition Credits About the Authors About the Reviewers www.PacktPub.com

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Preface

Introducing Magento

The history of Magento Magento versions

Enterprise Edition Magento Go

Why choose Magento?

Magento pros Magento cons

What this book covers What you need for this book Who this book is for Conventions Time for action – heading

What just happened? Pop quiz – heading Have a go hero – heading

Reader feedback Customer support

Downloading the example code Errata Piracy Questions

1. Installation

Installing Magento locally Requirements Time for action – installing Magento on a Windows machine

What just happened?

I'm on Mac; what should I do? Installing Magento at a hosting service How to choose a Magento hosting provider Installatron Time for action – installing Magento using Installatron

How to test the minimum requirements

What is SSL and do I need it? Summary

2. General Configuration

The installation is complete; what's next?

The Magento Dashboard Have a go hero – changing the admin URL

Setting up your store

Managing Stores

General settings Search engine optimization What just happened?

Setting up taxes

General taxation settings Product Tax Classes Customer Tax Classes Customer groups Managing tax zones and rates Managing tax rules

EU business to business VAT Time for action – using VAT validation Summary

3. Categories and Attributes

What you need to know

An example category structure

Catalog defaults Time for action – catalog settings Working with attributes Time for action – creating your own attribute Using attribute sets Time for action – creating your attribute set Using categories Time for action – creating your first category Summary

4. Simple Products

Adding a Simple Product

Step 1 – creating a product and assigning an attribute set Step 2 – the General tab

Time for action – filling the General tab

Step 3 – the Prices tab

Time for action – filling the Prices tab

Step 4 – the Meta Information tab

Time for action – filling the Meta Information tab

Step 5 – the Images tab

Time for action – filling the Images tab

What just happened? Step 6 – the Custom tab

Time for action – filling the Custom tab

Step 7 – the Inventory tab

Time for action – filling the Inventory tab

Step 8 – the Categories tab

Time for action – filling the Categories tab

What just happened?

Related products, up-selling, and cross-selling

Adding related products in Magento

Time for action – adding related products Summary

5. Beyond Adding Simple Products

Virtual products and Downloadable products

Adding a Virtual product

Time for action – adding a Downloadable product

What just happened?

Grouped products Time for action – adding a Grouped product Configurable products Time for action – creating a Configurable product

Simple products don't already exist Simple products already exist What just happened?

Bundle products Time for action – creating a Bundle product

What just happened?

Summary

6. Customer Relationships

Setting up guest checkout Newsletters Configuring contact options Configuring customer options

Customer accounts on the frontend

Time for action – registering for an account

What just happened?

Customer accounts in the backend Time for action – adding a customer

What just happened?

Managing an existing customer

Pop Quiz: default address

Summary

7. Accepting Payments

Common payment methods Setting up Magento's default payment methods

Setting up PayPal Payments Standard

Time for action – starting to sell through PayPal

Pop quiz – the bare minimum for PayPal Payments Standard Setting up saved credit cards Setting up checks / money orders Have a go hero – activating check / money order Setting up for a bank transfer Setting up cash on delivery Setting up purchase orders

Working with payment service providers

Selecting the right gateway Setting up a payment service provider – an example

Time for action – installing and configuring a PSP extension

What just happened?

Summary

8. Configuring Shipping

Logistics in Magento Shipping processes and shipping arrangements Default shipping methods in Magento

Configuring free shipping Configuring Flat Rate shipping Table Rate shipping

Time for action – configuring Table Rate shipping

What just happened? Have a go hero – add shipping costs for different countries Pop quiz – vital conditions for Table Rates

Other ways of calculating shipping costs Presentation of shipping methods in your store Magento's blind spots

Purchasing Warehousing Returns processing

Summary

9. Customizing Your Store's Appearance

Magento themes Your home page, CMS pages, and static blocks Changing transactional e-mails

Have a go hero – changing the logo used in transactional e-mails

Time for action – changing the text inside transactional e-mails

What just happened?

Choosing between a pre-made and a custom-made theme

What to watch out for with premade themes What to watch out for with custom-made themes

A combination Suppliers for premade themes

Partners for Magento themes

Installing a theme

Have a go hero – installing a free premade theme Have a go hero – installing a paid theme Have a go hero – configuring a theme

Making changes to your theme

Kinds of changes

Small changes Medium changes Big changes

Time for action – changing a heading to normal text Time for action – changing the color of a heading Time for action – removing a block from the right column

What just happened?

Summary

10. Fulfilling Orders

Sales orders on the frontend Time for action – creating a first sales order Managing sales orders on the backend Time for action – opening and processing an order

What just happened? Some tips to handle your orders more efficiently

Creating sales orders on the backend Time for action – creating a manual Sales Order Returns and Credit Memos Time for action – creating a Credit Memo

But what about my return process? What if I need to handle these processes out of Magento?

Summary

11. Maintaining and Administrating Your Store

Managing your store Overview of your Magento installation

Have a go hero – testing your store

Go-live checklist configuration settings

General settings Web settings HTML Head Placeholder images Contact information and e-mail addresses Tax rates Payment methods and shipping methods Currency Transactional e-mails – password text Admin URL 404 (page not found) Stock Google Analytics Caching Index Management Licenses Daily tasks / cron jobs Log cleaning Database backups Product meta information Default images in columns Escalations

Further development of your website Time for action – planning for the future

Have a go hero – constructing a list based on your current ideas

Working with partners

A Magento theme Have a go hero – wireframe your ideal product detail page Functionality

Time for action – structuring development partnerships

Pop quiz – handling partner relations General guidelines

Modifying Magento Cache Upgrading Magento Summary

A. Pop Quiz Answers

Chapter 6, Customer Relationship

Pop quiz – default address

Chapter 7, Accepting Payments

Pop quiz – the bare minimum for PayPal Payments Standard

Chapter 8, Configuring Shipping

Pop quiz – vital conditions for Table Rates

Chapter 11, Maintaining and Administrating Your Store

Pop quiz – handling partner relations

Index

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