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Index
Title Page
Copyright Page
CONTENTS
INTRODUCTION
PART 1: What Is Digital Disruption?
1 Digital Disruption: What It Is and What It Means for You
PART 2: Adopt the Digital Disruptor’s Mindset
2 Change Your Mindset to Change Your Business
3 Free the Tools, Free the Disruptors
4 Digital Disruptors Exploit Digital Platforms
5 Digital Consumers Want to Fulfill Their Needs
PART 3: Behave Like a Digital Disruptor
6 Generate More Ideas More Quickly
7 Deliver Total Product Experiences
PART 4: Disrupt Yourself Now
8 Assess Your Digital Disruption Readiness
9 Your Path to Digital Disruption
10 The Next Disruption
What’s Next?
Acknowledgments
About the Author
Notes
Preview: Outside In
1 You Need Your Customers More Than They Need You
2 Customer Experience Means Billions to Business
Notes
Index
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