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Index
Cover
Title Page
Dedication
Contents
Part 1: It’s Hard to See the Writing: on the Wall of a Cubicle
Chapter 1 - On Moral Advertising and: Other Corporate Oxymorons
Chapter 2 - The Death of Darrin Stephens
Chapter 3 - One Huckster’s Beginnings
Chapter 4 - When Agencies Fall
Chapter 5 - A Tale of Two Chickens
Chapter 6 - The Healing Power of Yogurt
Chapter 7 - From Russia, with Nanoabsorbers TM
Part 2: At Large in Adland
Chapter 8 - Thoughts on Impressions
Chapter 9 - The Opposite of Subliminal
Chapter 10 - Zapping the Zeitgeist
Part 3: The Merchants of What’s Next
Chapter 11 - In Search of Advertising’s Future in Cannes
Chapter 12 - Idea Factories
Chapter 13 - Torched If They Do, Torched If They Don’t
Chapter 14 - Reunion
Chapter 15 - The Care and Feeding of the Next Great American Hucksters
Afterword: Who Do I Think I Am?
Acknowledgments
Copyright
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