Design for How People Think by Whalen, John -- Read -- Imperial Library of Trantor

Index

[ Preface ] Part I Rethinking “the” Experience

Chapter 1 The Six Minds of Experience

Vision, Attention, and Automaticity Wayfinding Language Memory Decision Making Emotion The Six Minds Activity

Chapter 2 In the Blink of an Eye: Vision, Attention, and Automaticity

From Representations to Experiences Unconscious Behaviors: Caught You Looking Visual Popout Oops, You Missed That! Our Visual System Creates Clarity When There Is None Ceci N’est Pas une Pipe: Learning What Someone Understands Something to Be, Not What Might Actually Be There Further Reading

Chapter 3 Wayfinding: Where Am I

The Ant in the Desert: Computing Euclidean Space Locating Yourself in Physical and Virtual Space Where Can I Go? How Will I Get There? Testing Interfaces to Reveal Metaphors for Interaction Thinking to the Future: Is There a “Where” in a Voice Interface? Further Reading

Chapter 4 Memory/Semantics

Abstracting Away the Detail Stereotypes of Services The Value of Understanding Mental Models Acknowledging the Diversity of Types of Mental Models Riddle Answer Key! Further Reading

Chapter 5 Language: I Told You So

Wait, Didn’t We Just Cover This? The Language of the Mind “What We’ve Got Here Is Failure to Communicate” Revealing Words I’m Listening

Chapter 6 Decision Making and Problem Solving: Enter Consciousness, Stage Left

What Is My Problem (Definition)? How Might Problems Be Framed Differently? Finding the Yellow Brick Road to Problem Resolution When You Get Stuck En Route: Subgoals Further Reading

Chapter 7 Emotion: Logical Decision Making Meets Its Match

Too Much Information Jamming Up My Brain! Too Much Information Driving Me Insane! Spock, I Am Not Competing for Conscious Attention Getting to Deep Desires, Goals, and Fears Further Reading

Part II Exposing Secrets

Chapter 8 User Research: Contextual Interviews

Why Choose a Contextual Interview? Empathy Research: Understanding What the User Really Needs Recommended Approach for Contextual Interviews and Their Analysis Common Questions From Data to Insights Exercise Concrete Recommendations Further Reading

Chapter 9 Vision: Are You Looking at Me

Where Are Their Eyes? Eye-Tracking Can Tell You Some Things, But Not Everything Quick, Get a Heat Map… Go with the Flow Real-World Examples Concrete Recommendations

Chapter 10 Language: Did They Just Say That

Recording Interviews Prepping Raw Data: But, But, But… Reading Between the Lines: Sophistication Real-World Examples Concrete Recommendations

Chapter 11 Wayfinding: How Do You Get There

Where Do Users Think They Are? How Do They Think They Can Get from Place A to Place B? What Are Those Expectations Based On? Real-World Examples Case Study: Distracted Movie-Watching Concrete Recommendations

Chapter 12 Memory: Expectations and Filling in Gaps

Meanings in the Mind Putting It All Together Real-World Examples What You Might Discover Concrete Recommendations

Chapter 13 Decision Making: Following the Breadcrumbs

What Am I Doing? Goals and Journeys Gimme Some of That! Just-in-Time Needs Chart Me a Course: The Decision-Making Journey Real-World Examples Concrete Recommendations

Chapter 14 Emotion: The Unspoken Reality

Live a Little (Finding Reality, Essence) Analyzing Dreams (Goals, Life Stages, Fears) Getting the Zeitgeist (Person versus Persona-Specific) A Crime of Passion (In the Moment) Real-World Examples Concrete Recommendations

Part III Putting the Six Minds to Work in Your Designs

Chapter 15 Sense-Making

Affinities and Psychographic Profiles Language Emotion Wayfinding Finding the Dimensions Challenging Internal Assumptions Ending an Outdated Practice: See/Feel/Say/Do Concrete Recommendations

Chapter 16 Putting the Six Minds to Work: Appeal, Enhance, Awaken

Appeal: What People Say They Want Enhance: What People Need Awaken: Realizing Loftier Goals Concrete Recommendations

Chapter 17 Succeed Fast, Succeed Often

Divergent Thinking, Then Convergent Thinking First Diamond: Discover and Define (“Designing the Right Thing”) Second Diamond: Develop and Deliver (“Designing Things Right”) Learning While Making: Design Thinking Don’t Mind the Man Behind the Curtain: Prototype and Test Test with Competitors/Comparables Concrete Recommendations Further Reading

Chapter 18 Now See What You’ve Done

Empathy on Multiple Levels Evidence-Driven Decision Making Experience Over Time Multiple Vantage Points Concrete Recommendations

Chapter 19 How to Make a Better Human

Symbolic AI and the AI Winter Artificial Neural Networks and Statistical Learning I Didn’t Say That, Siri! The Six Minds and AI I Get By with a Little Help from My (AI) Friends Concrete Recommendations

Appendix. Recommended Reading [ Index ]