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Index
Dedication
Chapter 1: Prologue and Fitness Industry Outline
Chapter 2: Biographies: Adrian and Doug’s Story
Chapter 3: The Over-Commercialization of the Fitness Industry
Chapter 4: Evolution of the Fitness Industry
Waist-Not
Chapter 5: Individual vs. Society
Chapter 6: Ornamental Masculinity
Chapter 7: The Founding Fathers of the Fitness Industry
Chapter 8: What Is Fitness?
Chapter 9: The Benefits of Exercise
Chapter 10: Social Psychology of the Iron Game
The Reasons I Became a Bodybuilder
Chapter 11: The Gym Business
The BRIGNOLE FITNESS Training Club (1983–1995)
The Trouble with Trainers
Chapter 12: State of the Industry
Chapter 13: Performance & Appearance Enhancements
Chapter 14: Anabolic Steroids
Chapter 15: The Supplement Industry
Chapter 16: Inter-Industry Rivalries
Chapter 17: Fitness Industry Controversies
Chapter 18: The Cool-Down
References
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