TurboStrategy - 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly @Team LiB by Tracy, Brian -- Read -- Imperial Library of Trantor

Index

Table of Contents BackCover TurboStrategy - 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly Preface

Consider the Consequences Simple Tools and Techniques

Introduction

Flexibility Is Essential The One True Measure Practice This Method Daily

Chapter 1: Start Where You Are

Cash Flow Is Everything Clarity Is the Key The Customer Is the King Identify Your Personal Strengths Question Your Assumptions Start Where You Are

Chapter 2: Draw a Line Under the Past

Practice Zero-Based Thinking Imagine Starting Over Analyze Your Customers Assess Your Business Operations Pay Attention to the Indicators The Decision Is Inevitable Apply This Approach Continuously Draw a Line Under the Past

Chapter 3: Conduct a Basic Business Analysis

Start with the Basics The Customer as Centerpiece Determine What You Sell Define Your Competitor Set Clear Goals Become Action-Oriented Conduct a Basic Business Analysis

Chapter 4: Decide Exactly What You Want

Focus on Profitability Four Ways to Improve Your Business Decide Exactly What You Want

Chapter 5: Design Your Ideal Future

Think in Terms of Possibilities Think About the Future Back-from-the-Future Thinking Leaders Have Vision Create an Exciting Picture Now, More Than Ever Your Personal Vision Design Your Ideal Future

Chapter 6: Create a Mission Statement

Your Declaration of Purpose Determine Your Values Build on a Solid Foundation Involve Other People The Fortunate 500 Create Your Personal Mission Statement Create a Mission Statement

Chapter 7: Reinvent Your Organization

Bundle of Resources The Great Fire Examine Every Relationship Reinvent Your Staff Relationships Examine Your Organization Think in Terms of Excellence Reinvent Your Career Reinvent Your Organization

Chapter 8: Select the Right People

Two Key Qualities to Look For Hire Slowly Think Through the Job Examine Past Performance The Law of Three Hire in Haste, Repent at Leisure A Stroll in the Park Never Decide Alone Check References Carefully Go for the Gold Clarity and Consideration Select the Right People

Chapter 9: Market More Effectively

Four Keys to Marketing Reevaluate Constantly See Yourself as a Business Looking Ahead Market More Effectively

Chapter 10: Analyze Your Competition

Know Your Enemy Determine Customers' Buying Motives Marketing Myopia Offset Competitors' Advantages You Must Be Clear Analyze Your Competition

Chapter 11: Do It Better, Faster, Cheaper

Your High Concept Price as a Differentiator Your Central Focus Three Areas of Differentiation Three Potential Areas of Superiority Pick Your Targets Define Your Terms Strive for Superiority The Keys to Success Look into Yourself Do It Better, Faster, Cheaper

Chapter 12: Change Your Marketing Mix

What Do You Sell? Be Fast on Your Feet The Market Test How Much Do You Charge? Double Your Price? How Do You Sell It? Sell More Stuff Train Your Salespeople Is Your Phone Ringing? Where Do You Sell? Examine Your Assumptions The Answers Are Changing Change Your Marketing Mix

Chapter 13: Position Your Company for Success

What Others Say What Words Do You Own? Choose Your Words Carefully Create Your Own Cheat Sheet What Is Your Brand? Creating Your Brand Creatures of Habit Everything Counts The Brand Called " You " Position Your Company for Success

Chapter 14: Develop Strategic Business Units

Businesses Within the Business Basic Business Planning Make Someone Responsible Reevaluate Your Entire Business Take Immediate Action Implementing the Process See Yourself as Multitalented Develop Strategic Business Units

Chapter 15: Sell More Effectively

Your Untapped Market Potential The Great Sales Question Building a World-Class Sales Force The Pivotal Skill Sell More Effectively

Chapter 16: Eliminate the Bottlenecks

Identify Your Limiting Factor Follow the Formula Bottlenecks Exist Everywhere Internal vs. External Constraints Incompetence as a Constraint The Wrong Product Take Charge of Your Situation Identify Your Personal Constraints Eliminate the Bottlenecks

Chapter 17: Reengineer Your Company

The Battle Against Complexity The Law of Complexity Simple vs. Complex Tasks Exponential Increases Reduce the Steps Simplify the Process Collapse the Process Consolidate and Eliminate Steps Outsource Everything Possible Delegate Lower-Value Tasks Root It Out Find Someone Else to Do It Manage by Exception Make Faster, Better Decisions Operate in Real Time Simplify Your Personal Life Reengineer Your Company

Chapter 18: Pump Up Your Profits

Conduct a Profit Analysis on Every Product High-Volume vs. High-Profit Customers Focus on Cash Flow From Most to Least Profitable Determining Profitability Apportion Costs Accurately Calculate the Hourly Rates Include the Opportunity Costs Rank All Your Products Face the Bitter Truth Look Into Yourself Pump Up Your Profits

Chapter 19: Commit to Continuous Improvement

The Quality Revolution The Kaizen Method A New Way of Thinking It Starts from the Top Total Quality Management Benchmark Yourself Against Others Be the Best at What You Do Commit to Excellence Quality and Profitability How Do Customers Define Quality? What Do Customers Want? Rank Yourself Against Your Competitors Your Personal Quality Rating Commit to Continuous Improvement

Chapter 20: Concentrate on the Core

Define Your Core Business Watch Your Core Business Concentrate Your Attention Focus on Value Where Do You Excel? Your Citadel Strategy Define Your Citadel Determine Your Core Products and Customers Advance Planning Play Down the Board Your Personal Citadel Strategy Concentrate on the Core

Chapter 21: Focus on Results

Four Key Questions Deliver on Your Promises Little Things Mean a Lot Improving Your Ability to Get Results All Day Long Seven Steps to Personal Performance

Conclusion Bibliography The TurboStrategy Process The TurboCoaching Process Index

Index_B Index_C Index_D Index_E Index_F Index_G Index_H Index_I Index_J Index_K Index_L Index_M Index_N Index_O Index_P Index_Q Index_R Index_S Index_T Index_U Index_V Index_W-Y Index_Z

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