From Passion to Profit · A Step-By-Step Guide to Making Money From Your Hobby by Selling Online by Hughes, Clare -- Read -- Imperial Library of Trantor

Index

Title Page Table of Contents Introduction Week One: What creative business do I want?

Set your intention Imagine your dream business: Worksheet Create a vision board Identify your passions & skills Identify your passions & skills: Worksheet Get set for success Choose your product or service Choose your product or service: Worksheet Case study: Jolyne Colburn,Owner of Rowdy Roddy Vintage

Week Two: What do my customers want?

Identify your customers Identify your customers: Worksheet Make friends with selling Know your dream customer Know your dream customer: Worksheet Make them feel something Make them feel something: Worksheet Case study: Kerry Burki,Editor of Handmade Success

Week Three: How do I sell my products or services online?

Choose your virtual business home Choose your virtual business home: Flow chart Online marketplaces: Directory E-commerce websites: Directory Select the right online marketplace Select the right e-commerce website What about Wordpress? Get the word out: Worksheet Price your products Your one-page business plan: Worksheet Case study: Annie McGee,Owner of Scavenger Annie

Week Four: Getting down to business

Countdown to launch: Worksheet Tackle the grown-up stuff! Overcome common fears Give your business an identity Photograph your products Case study: Holly Booth,Creative & lifestyle photographer

Week Five: Preparing to launch

Write sizzling product descriptions Write an amazing About page: Worksheet Prepare your shop policies Write your Delivery Information page Start some DIY promotion Case study: Penny Dixon, Owner of Penny Jane Designs

Week Six: Ready, steady, launch!

Launch day What next? Customer love Plan for profit: Worksheet Case study: Becky Doggett & Owen Birkby,Founders of Handmade Nation

Goodbye Resources About the author Acknowledgments Copyright Table