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Index
Preface
Why I Wrote This Book
Who This Book Is For
What’s in This Book
O’Reilly Online Learning
How to Contact Us
Acknowledgments
1. Jakob’s Law
Overview
Origins
Examples
Conclusion
2. Fitts’s Law
Overview
Origins
Examples
Conclusion
3. Hick’s Law
Overview
Origins
Examples
Conclusion
4. Miller’s Law
Overview
Origins
Examples
Conclusion
5. Postel’s Law
Overview
Origins
Examples
Conclusion
6. Peak–End Rule
Overview
Origins
Examples
Conclusion
7. Aesthetic–Usability Effect
Overview
Origins
Examples
Conclusion
8. von Restorff Effect
Overview
Origins
Examples
Conclusion
9. Tesler’s Law
Overview
Origins
Examples
Conclusion
10. Doherty Threshold
Overview
Origins
Examples
Conclusion
11. With Power Comes Responsibility
How Technology Shapes Behavior
Intermittent Variable Rewards
Infinite Loops
Social Affirmation
Defaults
(Lack of) Friction
Reciprocity
Dark Patterns
Why Ethics Matter
Good Intentions, Unintended Consequences
The Ethical Imperative
Slow Down and Be Intentional
Think Beyond the Happy Path
Diversify Teams and Thinking
Look Beyond Data
12. Applying Psychological Principles in Design
Building Awareness
Visibility
Show-and-Tell
Design Principles
Defining Your Principles
Best Practices
Connecting Principles to Laws
Conclusion
Index
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