She's So Boss by Kravetz, Stacy -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Page Dedication Contents Foreword Introduction

* Being Boss * We Are Women, Hear Us Roar * Just One More Thing

Chapter 1: The Whys: Why You? Why Now? Why Be a Boss?

* The Walls Are Coming Down * You Are So Boss * You Have Power * You Build Communities * Meet Our Bosses

Chapter 2: It All Starts with an Idea

* Find Your Thing * Start by Making a List * Identify a Need * Just One More Thing

Chapter 3: Startups That Make Something

* Making a Prototype * Go for Variety * Nuts and Bolts, Literally * That Thing You Create Might Be Art * Mixing Art with Business * You Are Not Your Startup * Brand It! * Make It Sustainable for You Right Now * Revise and Refine * Just One More Thing

Chapter 4: Idea Startups, Also Known as Service Businesses

* Are You a Hybrid? * Find Your Niche * Do You Have to Make Money to Be a Startup Business? Nope. * Public Service * Just One More Thing * Keep It Simple

Chapter 5: You Are Young and Female—Time to Own It

* Young + Female = Awesome!

Chapter 6: Your Brand

* Name It * Design It * Finish Your Logo * Packaging * Brand Awareness * Make Every Interaction Memorable

Chapter 7: Technology, the Wave of the Present

* Use Technology for Research * Establish Your Online Presence * Make Technology the Business * Apps * E-Mail * When to Use E-Mail * E-Commerce * Just One More Thing

Chapter 8: Marketing

* Kicking It OId School * Make Yourself Seen * Fake It ’Til You Make It * Understanding Consumer Behavior * Talk, Talk, Talk

Chapter 9: Mastering Social Media

* Danger Ahead! * Letting Social Media Do Your Research * If It’s News, Get the Word Out Fast! * Keep It in Perspective * Aggregate!

Chapter 10: Your Business Space

* Where Your People? * Know Your Competition * Your Workspace * Sales Space * Sharing Space * Trend Spotting—You Are Powerful * Registering a Business * Always Be Learning

Chapter 11: Don’t Go It Alone—Mentors

* Meet Your People * How to Find Support and Mentors * The ’Rents * Don’t Forget to Thank the People Who Got You There * Be Ethical

Chapter 12: Money Stuff

* Startup Cash * Borrowing * Profits! * Big-Time Borrowing * Crowdfunding * Paying It Forward * Ka-Ching—Get Paid * Money Going Out * Budgeting for Now and the Future * Put Your Money Away * Always Have a Paper Trail * What’s at Stake * The Barter System

Chapter 13: Growing Pains

* Write a Five-Year Plan * Don’t Freak If You Don’t Get There on Day One * Admit You Need Help * Don’t Hire Just Anyone * Working with Friends and Family * Be a Good Boss * Work on Your Weaknesses, Work with Your Strengths * Remember You’re Not Alone * You Get Out What You Put In * Be Good to Your Employees * Create a Culture that Represents You

Chapter 14: Just One More Thing

* Your Inner Critic

Appendix: Other Stuff

* Query Letter * Business Plan * Spreadsheet * Income and Expenses * Press Release * Resources: Programs That Help Bosses Get Ahead * Web Design * Index