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Index
Cover
Title
Copyright
Contents
Acknowledgments
Introduction: A Two–Way Conversation with the Market
PART ONE: The Sense and Respond Model
1. Continuous Uncertainty: Everything’s Changing, All the Time
2. Sense and Respond: Continuous Learning
3. Why Companies Resist: Overcoming Obstacles and Objections
4. You Are in the Software Business
PART TWO: A Manager’s Guide to Sense and Respond
5. Plan for Change and Uncertainty
6. Organize for Collaboration
7. Continuous Everything: Do Less, More Often
8. Create a Culture of Continuous Learning
9. Conclusion
Notes
Index
About the Authors
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