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Index
Cover
Half Title
Title
Copyright
Contents
Introduction
Chapter 1—The Planning Process for Your Marketing Plan
Chapter 2—Develop a Marketing Plan
Chapter 3—Communicate to the Community: Using the Media, Newsletters, and Annual Reports to Market the Library
Chapter 4—Communication and Outreach with Social Media
Chapter 5—Fund-Raising
Appendix A: Glossary
Appendix B: Boilerplate Example
Appendix C: Nominal Group Technique
Appendix D: John Cotton Dana Library Public Relations Awards
Appendix E: Sample Marketing Plan
Appendix F: Sample Promotional Materials
Appendix G: Sample Annual Appeal
Appendix H: Sample Annual Reports
Appendix I: Sample Newsletters
Appendix J: Sample Friends of the Library Newsletters
Appendix K: Sample Press Release
Index
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