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Index
Title Page
Copyright Page
Dedication and Acknowledgments
Dedication
Acknowledgments
Foreword
Introduction
Chapter 1: Book Blogging Basics
What’s a Blog Anyway?
Who Can Blog?
Who Can Blog a Book?
What Subjects Can I Blog or Blog a Book About?
Can Any Blogger Become a Successful Author?
Chapter 2: Why Blog a Book?
Reason 1: A Blog Allows You to Publish as You Write
Reason 2: A Blogged Book Gives You Exposure and Builds Platform
Reason 3: A Blogged Book Gives You Expert Status
Reason 4: A Blogged Book Gets Your Writing Read—and Read Quickly
Reason 5: A Blogged Book Allows You to Test-Market Your Book
Reason 6: A Blogged Book Provides a Daily Writing Commitment
Reason 7: A Blogged Book Allows You to Get Feedback on Your Writing
Reason 8: A Blogged Book Ensures You Complete Your Manuscript
Reason 9: A Blogged Book Shows What You’ve Got … but Not Everything
Reason 10: A Blogged Book Lets You and Your Book Get Discovered!
Chapter 3: How to Prepare to Blog Your Book
Choose a Topic
Decide Why You Want to Write This Book
Create a Title for Your Book
Hone Your Subject
How to Write a Pitch for Your Blogged Book
Map Out the Content for Your Book
Research vs. Expert Source
Chapter 4: Your Book’s Business Plan
Four Reasons to Look at Your Blogged-Book Idea Through the Lens of a Book Proposal
The Parts of a Proposal
Overview: Know What Your Book’s About and Why Someone Would Want to Read (Buy) It
Markets: Analyze How Many People Really Might Read Your Blogged Book
Subsidiary Rights and Spin-Offs: Discover Ways to Brand Yourself and Earn More Money
Promotion: Determine How You Will Help Sell Your Book
Competing and Complementary Titles: Compare the Competition and Discover if Your Idea is Unique and Necessary
Resources Needed to Complete This Book: Are You Ready and Able to Write, Publish, and Promote?
About the Author: Weigh Whether You Are the Best Person to Write This Book
Author’s Platform: Laying the Groundwork for a Successful Blog and Book
Mission Statement: Do You Feel Compelled to Blog Your Book?
List of Chapters and Chapter Summaries: Planning Your Posts or Contents in Screen-Sized Pieces
Chapter 5: Creating Your Blog
Hosted or Self-Hosted? That Is the Question
Purchasing a Domain Name
Choosing a Theme
Managing Your Blog Menus
Choosing Plugins and Widgets
Additional Plugins Necessary for Blogged Books
Installing Analytics
XML Sitemaps and Blog Registration
You Need Pages
Chapter 6: Writing Your Blogged Book
Creating Your Blogged-Book Content
How to Compose Your Blog Posts
Be Conversational
Use Keywords in Your Posts
Comparing Keywords and Website Ranking
Writing on a Schedule
Scheduling Your Blog Posts to Publish Later
Keeping Up with Your Blog When Using the Scheduling Option
Linking In and Out
Responding to Blog Comments
How to Create Content That Gets Ranked Highly by Search Engines
Are Blogs and Blogged Books Protected by Copyright Laws?
It All Comes Down to Content
Chapter 7: How to Book a Blog
What Type of Book Can You Create from Your Blog?
Step 1: Create a Business Plan for Your Book
Step 2: Prepare to Book Your Blog
Step 3: Map Out the Content for Your Book
Step 4: Search Your Blog for Relevant Existing Posts
Step 6: Edit and Revise Your Blogged-Book Manuscript
Chapter 8: Driving Traffic (Readers) to Your Blog
Making Sure the World Knows You’ve Published in Cyberspace
Ping! Your Blog Has Been Published!
Authors Must Become Savvy Social Networkers
Tweeting Your Blogged-Book Posts to Twitter
Sharing Your Blogged-Book Posts on Facebook
Offering Links to Your Blogged-Book Posts on LinkedIn
How to Become a Savvy Networker
Tagging Blogged-Book Pages with Social Bookmarking
Using Video to Drive Traffic to Your Blogged Book
Using Article Marketing and Guest Blogging to Drive Traffic to Your Blogged Book
Increasing Traffic by Commenting on Blogs
You Need Content … So Get Writing!
Promoting Your Blogged Book Off-Line
Chapter 9: I’ve Finished My Blogged Book, Now What?
Dear Agent or Editor, Did You Happen to Notice My Blogged Book?
What You and Your Blog “Need” to Land an Agent
From Blogger to Self-Publisher
Turning Your Blogged Book into a POD Book
Other Blog-to-Print-Book Options
Turning Your Blogged Book into an E-book
Can You Blog a Book and Use the Amazon KDP and KDP Select Programs?
Chapter 10: How to Repurpose Your Blog Posts for Profit and Promotion
Create Related Information Products for Multiple Streams of Income
Types of Information Products
Broadcast Your Book
Chapter 11: Blog-to-Book Success Stories
Jeannie Davide-Rivera on Blogging Her Book: Twirling Naked in the Streets and No One Noticed
Brian Cormack Carr on Blogging His Book: How to Find Your Vital Vocation
Gregory Marcus on Blogging His Book: Busting Corporate Idols
Karl Palachuk on Blogging His Book: Managed Services Operations Manual
Pamela Slim on Booking Her Blog: Escape from Cubicle Nation
Reggie Solomon on Booking His Blog: I Garden Urban Style
Brett McKay on Booking His Blog: The Art of Manliness
Martha Alderson on Booking Her Blog: The Plot Whisperer
Christian Lander on Booking His Blog: Stuff White People Like
Conclusion
How the How to Blog a Book Blog Got Published
About the Author
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