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Index
INTRODUCTION
THE PROBLEM
CHAPTER 1
“Houston, We Have a Problem”
THE SOLUTION
CHAPTER 2
The Reframe Roadmap
CHAPTER 3
The Marketing Mindset
REBRANDING
CHAPTER 4
Rebranding
CHAPTER 5
Rebranding Primary Care
REDESIGNING
CHAPTER 6
Redesigning
CHAPTER 7
Principles of Redesign
REORGANIZING
CHAPTER 8
Reorganizing
CHAPTER 9
The Disruptive Potential of Reorganizing
NEW REFRAMES
CHAPTER 10
Game-Changing Trends
CHAPTER 11
The “Social Determinants of Health” Reframe
EPILOGUE
A Call to Action
ACKNOWLEDGMENTS
ADDITIONAL RESOURCES
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