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Index
Title Page
Copyright Page
Foreword
Chapter 1 - COMMERCIAL REAL ESTATE INVESTING
COMMERCIAL REAL ESTATE IS THE INVISIBLE GIANT
SIX REASONS TO INVEST IN COMMERCIAL REAL ESTATE
HOW YOU CAN MAKE MONEY FROM COMMERCIAL INVESTING
IN THE NEXT CHAPTER
Chapter 2 - HOW TO READ A MARKET
BUYERS’ MARKET, PHASE I
BUYERS’ MARKET, PHASE II
SELLERS’ MARKET, PHASE I
SELLERS’ MARKET, PHASE II
THE MARKET CYCLE AND LAND USE
WHAT DRIVES DEMAND IN A MARKET
WHAT DRIVES SUPPLY
PUTTING YOUR EAR TO THE RAILROAD TRACK: HOW TO KNOW THE PROFIT TRAIN IS COMING ...
MORE LOCAL CLUES OF UPCOMING STRONG MARKETS
IN THE NEXT CHAPTER
Chapter 3 - HOW TO BECOME A DEAL MAGNET
THE FIRST TIME PRINCIPLE: YOU HAVE MORE TIME THAN YOU THINK
THE SECOND TIME PRINCIPLE: GETTING STARTED IN REAL ESTATE INVESTING TAKES LESS ...
DON’T CHASE DEALS—ATTRACT THEM
AN EASY WAY TO RECOGNIZE THE MOTIVATED SELLER
A SIMPLE AND INEXPENSIVE WAY TO START SEEING DEALS IMMEDIATELY
THE MAGIC THAT HAPPENS WHEN YOUR DEAL PIPELINE IS FULL
THE SECRET TO FINDING DEALS
HOW TO HAVE MORE DEALS THAN YOU CAN WORK ON
SUCCESSFUL PEOPLE AT FIRST MAKE THIS MISTAKE
TEN SOURCES FOR GREAT DEALS
IN THE NEXT CHAPTER
Chapter 4 - HOW TO READ A DEAL
IN COMMERCIAL REAL ESTATE, THE 80/20 RULE IS MORE LIKE THE 90/10 RULE
YOU NEED ONLY 10 PERCENT OF THE NUMBERS TO SORT OUT 90 PERCENT OF THE DEALS
NOI = Effective Gross Income - Operating Expenses
TOOLS TO CALCULATE VALUE
THE BIG LIE: PRO FORMA NUMBERS
THE THREE WAYS TO VALUE PROPERTIES
OTHER IMPORTANT COMPONENTS OF VALUE
LEASES IN PLACE
TYPES OF PROPERTIES
SEEING OPPORTUNITY WHERE OTHERS WALK RIGHT BY
HOW TO RUN THE NUMBERS
IN THE NEXT CHAPTER
Chapter 5 - LOCKING IN YOUR PROFIT
THE LETTER OF INTENT
HERE’S WHERE YOU ROLL UP YOUR SLEEVES
HOW TO PRESENT YOUR OFFER DIRECTLY TO A SELLER
EVEN MORE NEGOTIATING TIPS
HOW TO PRESENT YOUR OFFER TO A REAL ESTATE BROKER
PROVEN METHODS TO INCREASE THE CHANCES OF GETTING YOUR OFFER ACCEPTED
OVERVIEW OF THE PROCESS FROM HERE ON
IN THE NEXT CHAPTER
Chapter 6 - HOW TO DISCOVER THE TRUTH BEHIND A DEAL
HOW TO MANAGE THE DUE DILIGENCE PROCESS
EXAMINING THE SELLER’S ACTUAL NUMBERS: THE FINANCIAL DUE DILIGENCE
IS RENEGOTIATION NECESSARY?
PHYSICAL DUE DILIGENCE
LEGAL DUE DILIGENCE
THE BIG PICTURE
ONE VERY KEY STEP
GETTING TO THE CLOSING
IN THE NEXT CHAPTER
Chapter 7 - TAKE ONLY INTELLIGENT RISKS
CRUCIAL ELEMENTS OF YOUR SUCCESS
LOOK AT LOTS OF DEALS
AT FIRST, IT’S JUST A DATE
MAKE OFFERS REGULARLY
HOW TO RECOGNIZE A BAD DEAL EARLY IN THE PROCESS
DO NOT FALL INTO THIS TRAP
KNOW WHERE YOU ARE IN THE REAL ESTATE CYCLE
DON’T LET YOURSELF BE THE CAUSE OF FAILURE
WHEN GOOD DEBT TURNS INTO BAD
DON’T PERSUADE YOURSELF INTO FAILURE
BE THE RIGHT KIND OF CONTROL FREAK
THREE TYPES OF RISK
DIVERSIFICATION
IN THE NEXT CHAPTER
Chapter 8 - USE A MONEY MULTIPLIER
TAKE ADVANTAGE OF SEVERAL FINANCING SOURCES AVAILABLE TO YOU
YOUR MORTGAGE BROKER—MONEY WELL SPENT
THE MANY TYPES OF LOANS
GETTING THE LOAN APPROVED
ASSUMING THE EXISTING DEBT
THERE’S PLENTY OF ROOM FOR CREATIVITY
HOW TO DEAL WITH INVESTORS
WHERE TO FIND PRIVATE MONEY
THE PROS AND CONS OF DEAL STRUCTURES
IN THE NEXT CHAPTER
Chapter 9 - I WISH SOMEONE HAD TOLD ME THESE THINGS
WHICH IS MORE IMPORTANT TO YOU: EGO OR MONEY?
START, STUMBLE, AND SUCCEED
DISCOMFORT BREEDS DOLLARS
LIVE WHERE YOU WANT, BUT INVEST WHERE IT MAKES SENSE
A REAL LITMUS TEST OF QUALITY
THE THREE THINGS YOU CANNOT DELEGATE
REPUTATION TRUMPS REVENUES
PAY THEM FAST
DON’T CONFUSE DISTRACTION WITH DIVERSIFICATION
THESE EIGHT WORDS TELL ME EVERYTHING
GIVE BEFORE YOU GET
TAME THE OVERACTIVE SPREADSHEET
LOYALTY BEGETS LOYALTY
CHARACTER TRAITS
IN THE NEXT CHAPTER
Chapter 10 - YOU’LL NEVER GET RICH BY YOURSELF
THE THREE THINGS THAT ALL GOOD BUSINESSES DO
YOUR SKILL MULTIPLIERS
YOUR HOME TEAM
YOUR DEAL TEAM
YOUR MONEY TEAM
The Mortgage Broker, of Course
Private Money Partners
YOUR PROPERTY TEAM
IN THE NEXT CHAPTER
Chapter 11 - USE A TIME MULTIPLIER
THE ROLES OF THE PROPERTY MANAGER
ASSEMBLING YOUR LOCAL PROPERTY MANAGEMENT TEAM
LOOK AT THE FIT BETWEEN PROPERTY AND MANAGER
INSIDER TIP
HOW TO INTERVIEW A MANAGEMENT COMPANY
THE PROPERTY MANAGEMENT AGREEMENT
KEY INFORMATION THAT YOU NEED AND HOW OFTEN YOU NEED IT
GIVING UP CONTROL IN ORDER TO HAVE CONTROL
IN THE NEXT CHAPTER
Chapter 12 - THE RIGHT WAY TO SELL FOR MAXIMUM PROFIT
HOW TO KNOW WHEN TO SELL
HOW TO GET YOUR PROPERTY READY FOR SALE
HOW TO GET YOUR FINANCIALS READY FOR SALE
THE SECRET TO PREPARING A KILLER PROPERTY-INFORMATION PACKAGE
DO YOU NEED A BROKER?
SELECTING A BROKER
THE LISTING AGREEMENT
TYPES OF LISTINGS
HOW TO RESEARCH YOUR BUYER
FOLLOW UP, FOLLOW UP, FOLLOW UP
THE CLOSING
INDEX
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