Startup Opportunities by Wise, Sean -- Read -- Imperial Library of Trantor

Index

Cover Title page Copyright Dedication Foreword Preface Trust Me, Your Idea Is Worthless

Note

Chapter 1 What Is a Startup?

How to Use This Book Who This Book Is For Notes

Chapter 2 The Democratization of Startups

The Cost to Launch Is Approaching Zero The World Is Flat The Path Is Known Access to Capital

Chapter 3 Opportunities

The Four Criteria for an Opportunity What Is Opportunity Evaluation? What Is the Cost of Poor Opportunity Evaluation? Execution Trumps Opportunity Risk, Uncertainty, and Ambiguity The Issue of Bias Notes

Chapter 4 Approaches to Opportunity Evaluation

Where Does Opportunity Evaluation Fit into the Overall Startup Process? Overview of Business Model Generation Overview of Customer Development and Lean Startup Overview of the Disciplined Entrepreneur A Modern Version of the Scientific Method Notes

Chapter 5 People

Team Working Full Time Been There, Done That Passion Coachability Ability to Attract Talent Business Acumen Domain Knowledge Operational Experience Mentors Board of Directors/Advisors Customers Social Capital Notes

Chapter 6 Pain

Compelling Unmet Need Size Durability and Timeliness Notes

Chapter 7 Product

The 10× Rule Rate of Adoption Rogers’ Diffusion of Innovations Theory Intellectual Property Key Asset Access Proof of Concept—Selling Your Product in Advance of Making It Gross Margins Scalability Notes

Chapter 8 Market

Market Stage Product/Market Fit Disruptive Innovation Industry CAGR Distribution Strength Customer Acquisition Costs Viral Marketing Competition The Goliath Paradox Barriers to Entry Government Regulations Partnership Status Knowing Why You Need to Raise Money Notes

Chapter 9 Plan

Time to Launch Plan to Scale Reasonable Not Right Get Out of the Building Plan B Notes

Chapter 10 Pitch

Short Form (Under 10 Minutes) Long Form (30 Minutes) Business Plan—or Not Executive Summary Q&A Notes

Chapter 11 Raising Money

Building a Relationship with a Potential Investor Who Makes the Ask? Use of Proceeds Raise the Least Amount of Money to Get to the Next Level Ask for Money from the Right Kind of Investor Raise Money When It’s Available You Aren’t an Exception Why Anything Other Than a Yes Is a No Be Realistic about Your Valuation Even Angels Have Investment Committees Notes

Chapter 12 Pitfalls

Showstoppers and Red Herrings Excessive Valuation Taboo Businesses No Skin in the Game The No Asshole Rule The Key Person Dependency Drinking Your Own Kool-Aid Notes

Chapter 13 Don’t Quit Your Day Job If You Aren’t . . .

Passionate about the Space Able to Execute the Solution Certain That the Problem Is a Need (as Opposed to a Want) Certain That the Problem Is Shared by a Large (and Growing) Market Able to Offer a Solution That Is 10× Better Than Anything Else in the Market Ready to “Burn the Ships” Able to Access Potential Customers Able to Spend Six Months without Personal Income Able to Garner Enough People, Users, and Money to Create a Minimum Viable Product Prepared to Get into the Weeds and Do the Grunt Work

Glossary Acknowledgments About the Authors Index Excerpt from Brad Feld's Venture Deals, Third Edition Crowdfunding

Product Crowdfunding Equity Crowdfunding How Equity Crowdfunding Differs

EULA

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