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Imperial Library
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Index
Cover Page
Title Page
Copyright Page
Dedication
CONTENTS
PREFACE
INTRODUCTION: Cultivate the Apostles to Become a Beloved, Iconic Brand
CHAPTER ONE: Don’t Ask Your Customers What They Want (Because They Don’t Know Until You Show Them)
CHAPTER TWO: Woo Your Biggest Fans (Because They’re Absolutely Worth It)
CHAPTER THREE: Always Welcome Your Customers’ Scorn (Because You’ll Come Back Stronger)
CHAPTER FOUR: Looks Do Count (Because People Really Do Judge a Book by Its Cover)
CHAPTER FIVE: Transform Your Employees into Passionate Disciples (Because Love Is Truly Infectious)
CHAPTER SIX: Better Ramp Up Your Virtual Relationships (Because That’s What Your Customers Are Doing)
CHAPTER SEVEN: Take Giant Leaps (Because You’re Not Going to Win with Timid Steps)
CHAPTER EIGHT: Find Out What Schismogenesis Means (Because It Will Save Your Relationships)
EPILOGUE: Tools, Techniques, Challenges, and Words of Advice
FINAL WORDS OF ADVICE: So What Does It Take to Build a Great Brand?
NOTES
SELECTED BIBLIOGRAPHY
ACKNOWLEDGMENTS
INDEX
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