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Index
Cover Page Handbook for Writing Proposals Copyright Page Contents Introduction 1 Where to Begin
Opportunities and Pitfalls Types of Proposals Four Key Questions Your Planning Process Locating New Business Which Jobs to Target When Not to Write a Proposal Characteristics of a Winning Proposal
2 9-Step Proposal Process: An Overview
9-Step Proposal Preparation and Writing Process Step 1: Bid/No-Bid Analysis and Decision Step 2: The Proposal Team Step 3: RFP Analysis Step 4: Preparation Schedule Step 5: Assignment of Tasks Step 6: Development of Program Design Step 7: Development of Front Matter and Executive Summary Step 8: Producing the Proposal Step 9: Client Presentation
3 Selecting the Bid and Choosing the Proposal Team
Step 1: Bid/No-Bid Analysis and Decision Step 2: The Proposal Team Where to Look for Market Information
4 Finding Your Unique Selling Point
Step 3: Detailed RFP Analysis and Your USP Step 4: Preparation Schedule Step 5: Assignment of Tasks
5 Developing Your Program Design
Step 6: Program Design—The Heart of Your Proposal Your Compliance with the RFP Three Parts of the Program Design Appendixes in a Proposal Summary of a Winning Program Design
6 Writing the Front Matter and Executive Summary
Step 7: Front Matter and Executive Summary The Front Matter The Executive Summary Common Errors Executive Summary Checklist
7 Producing Your Proposal
Step 8: Proposal Production Criteria for Using Graphics instead of Words Using Tables and Graphics Effectively Designing Tables and Graphics Final Checklist
8 Making Client Presentations
Step 9: Presenting the Proposal to the Client Planning Steps Organizing the Presentation Practicing the Presentation Survival Tips Checklist for Client Presentations
Appendixes
Appendix A: Sample Executive Summary Appendix B: Sample Proposal Appendix C: Sample Résumé Boilerplates Appendix D: Brief Guide to International Business English Appendix E: Frequently Confused Words Appendix F: Frequently Misspelled Words
Index
About the Authors Robert J
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